The constantly shifting digital arena sees tech giants like Twitter consistently innovating to keep up with the pace. Known for its real-time microblogging platform, Twitter is now venturing into uncharted territories, aiming to redefine the intersection of social media and television with its bold move to launch a video app for smart TVs. This strategy […]
CVE (Communication Video Engineering) has signed a partnership agreement with NPAW, whose mission is to help online video companies unlock the full potential of their data to deliver superior user experiences, inform the content strategy, and boost revenue. “Our presence in the broadcast market for over 40 years is marked by the continuous search for […]
Match Group, a provider of digital technologies designed to help people make meaningful connections, and streaming platform Peacock are launching a partnership, leveraging Peacock’s programming and Match Group’s portfolio of brands, to offer users exclusive benefits and experiences. Match Group and Peacock will partner on in-app, experiential, and social contextual content that will align Peacock’s […]
Magnite, the independent sell-side advertising company, has introduced Magnite Access, a suite of omnichannel audience products that aims to make it easier for display, online video, and streaming media owners – and their advertising partners – to maximise the value of their data assets. Magnite Access empowers publishers to manage, create and transact audience segments […]
Millions of football and tennis fans turned to streaming platforms this past weekend to follow the Champions League final and Roland Garros, reports NPAW. As it is becoming the norm with major sporting events, NPAW customer data reveals that both competitions broke records for streaming consumption when compared to previous years and regular seasonal patterns. This […]
DingoTV, the US free streaming service, has announced a partnership with AI-powered Edge Video to create an interactive experience for viewers. “We are always looking for ways to improve loyalty with our viewers,” said David Gross, Co-founder, DingoTV. “While also providing new engines to attract and retain an audience through longer watch hours for our […]
Inscape has announced the official launch of Commercial Feed+, an enhanced and expanded commercial dataset that places an emphasis on streaming. Inscape’s new Commercial Feed+ will help the industry better understand ad effectiveness and the impact of TV commercial exposures in a holistic approach, across linear and streaming platforms. This unique dataset will also allow […]
The European League of Football (ELF) has partnered with Endeavor Streaming to develop its media distribution and OTT strategy, and enhance its streaming service, Game Pass. The partnership will also see Endeavor Streaming deliver additional growth services to the American football league, including marketplace strategy, product strategy and end-to-end technical deployment to help ELF grow […]
Figures from Barb have confirmed that audiences streamed more than five billion minutes of Channel 4 content in April, making it the broadcaster’s biggest month ever for streaming. The record-breaking month was driven by Channel 4’s latest season of Married At First Sight Australia which has regularly occupied the top spot in the weekly broadcaster-VoD […]
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, has announced that Austrian broadcaster ORS has deployed a comprehensive solution fully managed by Broadpeak to simplify the management of its OTT video services. With Broadpeak’s video delivery solution, ORS can provide live, VOD, and catch-up […]