The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The 42 per cent increase; more than four times the study’s annual average percentage increase over the past […]
Netflix has ordered an as-yet untitled scripted series about Spotify – the Swedish start-up that shook the entire music industry and evolved into becoming one of the world’s leading music services. Production has recently begun and the limited drama series will launch globally on Netflix in 2022. The limited series will consist of six 45 […]
There are significant opportunities in podcast advertising in Europe and the US, according to Dataxis. In terms of audiences, the two continents have experienced strong growth since 2015. The podcast penetration of podcast listeners in Europe tripled between 2015 and 2020, reaching almost 25 per cent of the European population in the US, the penetration […]
Ad fraud intelligence and marketing compliance platform Pixalate has launched what it claims is the world’s first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem. While traditional ranking systems use a quantitative-based […]
In the Nordics, approximately 3 million people (equivalent to 15 per cent of the population 15–74-year-olds) listen to podcasts on an average day, according to Mediavision’s Q1 figures. Spotify and Apple are two of the main players in the market. Among those who listen to podcasts, 37 per cent choose to listen via Spotify while […]
Music streaming service Spotify is adding 85 new international market to its portfolio of coverage. Sweden-based Spotify says the expansion adds 1 billion potential listeners around the world. Currently Spotify claims 343 active users spread over 93 countries. “Together these markets represent more than a billion people, with nearly half of them already using the […]
Swedish adults spend more and more time listening to streamed audio. Mediavision analysis reveal that younger adults are driving the development, while the older population prefers traditional radio to digital alternatives. Of course, this has substantial effects for the players within audio. In Sweden, 15–74-year-olds spend 99 minutes consuming audio-based media an average day. Approximately […]
Podcasting, a growing sector of the media ecosystem, is increasingly drawing interest from global consumers, advertisers, publishers, and media companies. Global podcasting ad revenues increased more than 65 per cent annually from 2016-2019, and by 2023 the podcast industry will boast nearly two billion regular listeners, according to forecasts from Altman Solon. The podcasting wave […]
Barack Obama and Bruce Springsteen are lifelong friends, and these two citizens of the world have now come together in the Renegades: Born in the USA podcast to talk about social issues. It’s all about friendship, democratic and social values, and treating one another fairly. As part of its “No Hate Speech” initiative, Deutsche Telekom […]
Mediavision’s analysis of the Nordic media market shows that subscriptions now account for the majority of each household’s spend on both media and access (i.e. mobile and broadband). An average Nordic household spends €150 per month on media and access. The split between media and access is slightly in favour of mobile and broadband compared […]