OnePlus, the global technology brand in collaboration with Spotify, the audio streaming platform, have announced the launch of Red Cable Sessions. Named after OnePlus’ prominent Red Cable Club (RCC), the Sessions are a part of a first-of-its-kind music show property by a smartphone brand in partnership with Spotify, and bring together stellar music performances by […]
Metallica’s Master of Puppets track placed in the UK Official Charts, debuting at number #47, after it featured in a dramatic scene in the season finale of Netflix’s Stranger Things season 4 which premiered on July 1st. The song has received an overwhelming public response and has raked in almost 17.5 million downloads on Spotify […]
Research from PureGym has revealed that the 1985 Kate Bush classic Running Up That Hill (A Deal With God) is now providing the soundtrack to fitness regimes around the world, as it now ranks as the second most popular song for runners on Spotify. Following a return to the charts thanks to the song’s inclusion […]
With a cost-of-living crisis potentially looming for millions of people around the world, and inflation rates of some countries top 10 per cent, there are signs of music subscribers cutting back on their subscriptions. But how heavily is this going to affect the different platforms in the Music on Demand (MoD) market, asks marketing data […]
Spotify and Integral Ad Science (IAS) have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on an analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to […]
In February 2021, Spotify’s market entry into 39 African countries gave a new boost to the music streaming competition. Spotify’s decision to bet on the entire continent, rather than continuing focusing on North Africa and South Africa, emphasises the new global players’ interest in this promising market, reports Dataxis. Music streaming has undergone a multi-speed […]
Over the last three years, Italians have increased time spent viewing online entertainment content by 44 per cent, according to Comscore data for January 2022. Online video represents the most widespread form of digital entertainment, thanks to operators such as YouTube, which has a 95 per cent penetration rate among the Italian digital population Also […]
With the average Brit spending 3 hours and 37 minutes online every day, and an average of 1 hour 21 minutes a day watching online services such as Netflix, research by comparethemarket reveals UK households spend nearly £300 (€360.56) every year on online subscriptions. One in 12 people spend more on subscriptions each month than […]
In February 2021, Spotify announced two more acquisitions in the podcasting business: Podsights, an advertising measurement tool, and Chartable, an analytics platform for podcast publishers. The streaming giant clearly stays on target by adding these podcast technology companies to the long list of its latest investments in podcasting, notes a report from Dataxis. In fact, […]
According to Craig Armer, Strategic Insights Director at Kantar, 2022 could be the year Amazon dethrones Spotify as the UK’s biggest music streaming platform. Kantar’s Entertainment on Demand study into the UK’s music habits has uncovered the following trends: 53 per cent of UK consumers with a music streaming subscription have a Spotify account, compared […]