Advanced Television

sports

WBD seals deal for 2025 World Athletics Championships

The best track and field athletes on the planet will compete for the right to be crowned World Champion this September with Warner Bros Discovery (WBD) set to screen the action through a new broadcast partnership with the European Broadcasting Union (EBU). The non-exclusive agreement covers 45 markets across Europe (excluding the Nordics and Poland) […]

August 14, 2025

Study: Opportunities for marketers as US football fandom grows

A study from Harris Poll reveals how the FIF World Cup 2026 could become a defining cultural moment for US brands, and highlights why now is the time to pay attention to the rapidly growing football audience. Although football is still catching up to other sports in American popularity, the gap is closing. Since 2020, […]

August 14, 2025

Telemundo launches Spanish-language sports FAST channel

Telemundo has announced the launch of Telemundo Deportes Ahora, its 24/7 Spanish-language Sports FAST channel, debuting initially in the US on Peacock, Xumo Play, the NBC News FAST hub, and Telemundo.com, with some content livestreaming on YouTube. Telemundo Deportes Ahora will roll out on additional platforms over the coming months. “With Telemundo Deportes Ahora, we’re […]

August 14, 2025

Study: Aussies increasingly finding content through TV home screen

LG Ad Solutions has released The Big Shift 2025 | Australia Edition, a research study highlighting how Australian viewing habits are evolving in the era of Connected TV (CTV). Among the key findings: 50 per cent of Australian CTV viewers now rely on the TV’s home screen as their primary guide for what to watch, […]

August 13, 2025

Chad Powers streams on Disney+ UK in September

Disney+ has announced that original comedy series Chad Powers, starring Glen Powell, will premiere September 30th exclusively on Disney+ in the UK, with two episodes at launch, followed by one episode weekly. The series picks up eight years after an unforgivable mistake nukes Russ Holliday’s promising college football career. The hotshot quarterback tries to resurrect […]

August 13, 2025

Sky Media upgrades Sports Marketplace

Sky Media is growing its Sports Marketplace portal following a successful soft launch earlier this year, which saw it become Sky Media’s fastest-growing revenue proposition ever, with strong demand across the advertising industry. As part of the full launch, Sky Media is introducing a new capabilities and a new stunt to kick off the season: […]

August 5, 2025

ESPN Unlimited for DirecTV customers

DirecTV has announced that its streaming, satellite and U-verse customers will gain access to ESPN Unlimited at no additional cost. All DirecTV streaming and MySports customers in the US will receive access to ESPN Unlimited following its launch, with satellite and U-verse customers gaining access this autumn. DirecTV streaming customers with a Gemini device who […]

August 1, 2025

Canada Games, CBC/Radio-Canada strike partnership

The Canada Games Council (CGC) has announced a multiyear partnership with CBC/Radio-Canada, making Canada’s public broadcaster the National Media Partner for the Canada Games from 2025 through 2031. This long-term commitment ensures that audiences across Canada will have more access than ever before to the Canadian multi-sport event for elite young athletes, and to the […]

August 1, 2025

Research: More UK viewers gravitate towards AVoD

UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to research from Teads UK. The new UK CTV Pulse 2025 reveals that 42 per cent of viewers choose to watch via AVoD (ad-supported VoD) services, a 7 per cent year-on-year increase. This is ahead of both BVoD (broadcaster VoD) services […]

July 30, 2025

FanDuel Sports Network sees 25% YoY lift in impressions via Magnite’s SpringServe

Magnite, the independent sell-side advertising company, has announced strong momentum in its collaboration with FanDuel Sports Network. The network has seen a 25 per cent year-over-year increase in total impressions served through Magnite’s SpringServe video platform as it accelerates its investment in live sports streaming. As more viewers shift toward streaming live sports content, FanDuel […]

July 30, 2025