tapmad, the leading Pakistani subscription-based streaming service, has chosen Sport BUFF, the award-winning and leading interactive fan engagement platform, to enhance their live sports content with unprecedented interactive viewer experiences. The partnership will change the landscape of live sports coverage, providing fans with an immersive and interactive viewing experience. For the first time in the […]

TF1 group has acquired the rights to the Women’s Euro 2025, which will be hosted in Switzerland in July 2025. The deal includes the linear and streaming rights in France to the 31 matches in the tournament. At the last Women’s Euro tournament in 2022, the French team’s semi-final defeat attracted more than 6 million […]

Audience figures demonstrate continued growth in audiences for women’s sport on Sky Sports in 2023, following similar records broken for the Ashes, Women’s Super League and The Hundred. The 2023 Solheim Cup golf tournament saw history made as Team Europe retained the trophy for the third successive tournament, with a record-breaking number of viewers watching […]

US consumer research conducted by Bitmovin, a specialist in video streaming infrastructure, demonstrates how live streaming is continuing to rise in popularity – despite many consumers becoming increasingly frustrated by dropouts and buffering interfering with their viewing experience. On average, consumers watch just under 4 hours of live streamed content per week making it the […]

Brands can score a ‘Sport Dividend’ through effective sport sponsorship, according to a study by sports and marketing agency FUSE in partnership with creative effectiveness platform System1. The study, The Sport Dividend: Unlocking Incremental Brand Growth Through Sport Sponsorship, revealed that a range of activations associated with sport sponsorship, from advertising to digital content, has […]

New survey insights from LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveals nearly half (44 per cent) of UK consumers plan to, or might, watch the FIFA Women’s World Cup this year. This is more than those planning to watch in Singapore (42 per cent), and far higher […]