Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. Data available on the value of brand exposure generated from NFL Sponsorships on Snowflake Marketplace will allow customers to inform business decisions and evaluate sponsor visibility during games across broadcast, streaming, social, and […]
Tubular Labs, a specialist in social video intelligence, has released its latest US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: WWE Still A Hit With Younger Audiences – In the middle […]
BBC Trending returns in September to the BBC World Service with Extreme. New series, Extreme, explores the ways social media is shaping behaviour and beliefs on the fringes of the internet – and in some cases, making it into the mainstream. The series will investigate how people are whipped up into a frenzy through social […]
Social media platforms, websites and services such as advertising display networks will have to take tougher action to stop children seeing age-restricted adverts for products such as alcohol or gambling. Fake celebrity scams and pop-up malware from hackers will also be clamped down on as part of new rules to make advertising regulation fit for […]
OpenVault has determined that power users of 1 TB of data vastly eclipse other users when it comes to streaming broadband and gaming consumption, according to the OpenVault Broadband Insights (OVBI) report. The Q2 2023 report was issued by OpenVault, a source of SaaS-based revenue and network improvement solutions and data-driven insights for the broadband […]
AiBUY, an in-content shopping solution, has released its 2023 Consumer Path to Purchase report, unveiling the growing desire for more convenient shopping options that better accommodate the rise of scrollable content and media intake – for instance, purchasing products directly from a link in-content which 65 per cent of consumers would likely do if they […]
There was a 39 per cent rise in the number of reports made by victims of cyber extortion to Action Fraud in 2022, jumping from 2,300 to 3,200, according to research by international law firm RPC. Cyber extortion includes ransomware and other instances where criminals threaten to release illegally gained sensitive information unless the victim […]
Freeda, the digital media group and technology marketing platform, has announced the appointment of a new Global Chief Revenue Officer and UK Country Manager, Jamie Jouning. Jouning will work closely with CEO and Co-Founder, Andrea Scotti Calderini, to accelerate the growth and expansion of the business in the UK and internationally, whilst maintaining its […]
The constantly shifting digital arena sees tech giants like Twitter consistently innovating to keep up with the pace. Known for its real-time microblogging platform, Twitter is now venturing into uncharted territories, aiming to redefine the intersection of social media and television with its bold move to launch a video app for smart TVs. This strategy […]
The Lucknow Super Giants have produced standout performances in back-to-back IPL seasons on the field, however, the RPSG Group-owned team, led by Dr. Sanjiv Goenka, also pulled off stunning accomplishments off the field during the course of IPL 2023. With the Indian Premier League going back to the home-and-away format this year, the Super Giants […]