The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a study focused on assessing the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions. “Smart TV data, leveraging […]
Video software provider Synamedia has confirmed that yes, the pay-TV subsidiary of Israeli telco Bezeq, is deploying an enhanced smart TV user experience on its yes+ premium streaming service powered by the Synamedia Go Experience Manager. In addition, yes has released a new range of yes+ smart TV applications developed by 3 Screen Solutions (3SS) […]
The expansion of broadband coverage in Italy – currently available to 90 per cent of households – has been followed by a boom in connected screen ownership, according to the annual report from audience rating company Auditel. In the last five years, the number of connected screens has risen from 70 million to over 93 […]
Sony and US virtual MVPD platform Vidgo have agreed a new deal bringing Vidgo’s streaming service to Sony smart TV viewers across the nation. Vidgo is offering all new and existing Sony TV users across the country a free 30-day trial to its Vidgo Premium package – a value of $79.95 (€75.75) per month – […]
TV industry bodies the Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are launching a joint study focused on developing an action plan for supporting the evolution of local TV measurement in the US market. The initiative will involve an extensive programme of research, consultation, and engagement with the industry, helping to […]
Parks Associates research released during CES shows 63 per cent of US Internet households own a smart TV, up from 38 per cent in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the […]
TV technology and content analytics provider Samba TV has entered into a new multi-year research and development (R&D) venture with consumer electronics specialist TCL. The partnership will lead to the development and deployment of advanced artificial intelligence (AI) and content analytics to TCL TVs and make features of Samba AI, a suite of advanced AI […]
Xumo, the streaming platform joint venture between US multiplay operators Comcast and Charter, and Element Electronics are to launch a new line of 4K Ultra HD smart TVs, across the US in 2023. Xumo was formed to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs. […]
Advertising measurement, planning and optimisation platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a test-and-learn for alternative measures of video ad performance, Warner Bros Discovery will use VideoAmp’s […]
Hallmark Media has confirmed that its SVoD service, Hallmark Movies Now, is now available on VIZIO Smart TVs. The launch comes as the service closes out its annual holiday programming stunt Movies & Mistletoe, which features beloved Hallmark holiday programming, and gears up for a strong January line-up of offerings, including hit films such as […]