VIDAA, a specialist in Smart TV operating systems, has announced the launch of the latest version of its platform. The new VIDAA platform boasts a range of features and benefits. First and foremost, VIDAA customises and brands its user interface for its OEM partners, provide long-term support to ensure optimal performance over time, and offer […]
Findings from LG Ad Solutions’ latest streaming report show that although viewers are streaming a greater amount of free, ad-supported TV, nearly half of US households aren’t sure what they want to watch when they turn the TV on, given the amount of content now available on streaming. And even if they know what they […]
The fifth annual wave of Hub Entertainment Research’s Connected Home study reveals American homes now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use. On the other hand, another smart technology – smart speakers – has seen growth sputter this past year. Smart TV ownership continues to […]
Research from Aluma Insights finds adult SVoD viewers spend half their streaming TV time watching apps on smart TVs, up from 31 per cent in 2015. This is 2.5 times the contribution of streaming media players, which is down from 27 per cent in 2015 to 21 per cent currently. In the early days of […]
Findings from AudienceXpress, FreeWheel’s premium video media sales house’s Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist Happydemics, reveal a growing uptake of viewing via connected TV (CTV) in the UK, Italy, France, Germany, Spain and the Netherlands (the EU6). With 65 per cent of European viewers who have […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a study focused on assessing the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions. “Smart TV data, leveraging […]
Video software provider Synamedia has confirmed that yes, the pay-TV subsidiary of Israeli telco Bezeq, is deploying an enhanced smart TV user experience on its yes+ premium streaming service powered by the Synamedia Go Experience Manager. In addition, yes has released a new range of yes+ smart TV applications developed by 3 Screen Solutions (3SS) […]
The expansion of broadband coverage in Italy – currently available to 90 per cent of households – has been followed by a boom in connected screen ownership, according to the annual report from audience rating company Auditel. In the last five years, the number of connected screens has risen from 70 million to over 93 […]
Sony and US virtual MVPD platform Vidgo have agreed a new deal bringing Vidgo’s streaming service to Sony smart TV viewers across the nation. Vidgo is offering all new and existing Sony TV users across the country a free 30-day trial to its Vidgo Premium package – a value of $79.95 (€75.75) per month – […]
TV industry bodies the Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are launching a joint study focused on developing an action plan for supporting the evolution of local TV measurement in the US market. The initiative will involve an extensive programme of research, consultation, and engagement with the industry, helping to […]