According to the fifth annual edition of Hub Entertainment Research’s Evolution of the TV Set study, US viewers’ habits are evolving along with the TV sets they use to watch. Not only are more consumers using the built-in connectivity of smart TVs to watch video, but half of smart TV owners say they use their […]
According to findings from a new report, Is TV just TV?, by Samsung Ads and Verve, brands that advertise on streaming platforms are perceived to be five times more modern and five times more innovative when compared to brands that advertise in non-streaming environments. These figures jumped to eight times and six times, respectively, for […]
Findings from a survey carried out by Samsung and the analysis of UK Google search results reveal the overarching themes that are permeating consumer conversations regarding smart technology in the home. The survey of 1,000 adults looking to move home (buy or rent) in the next five years, combined with the analysis of Google search […]
Pay-TV operator Claro Colombia, Samsung and NAGRA have confirmed that streaming service Claro tv+ can now be enjoyed on Samsung Smart TVs without the need for an additional decoder. The launch expands the multiscreen content consumption experience for customers, facilitating access to all the content in this entertainment ecosystem. This joint development with Samsung and […]
Utelogy Corporation, a specialist in connected workspace management, monitoring, and analytics software, has announced the expansion of its highly acclaimed Utelligence Program for A/V and UC Device Standardisation. In a strategic partnership with Sony, Utelogy now offers enhanced support for Sony’s Professional BRAVIA displays and VPL series of laser projectors, with upcoming support for SRG […]
One-stop advertising specialist RTL AdAlliance’s newly-introduced smart TVT (smart TV Targeting) pillar, added to the smart Audiences product suite, is designed to enables advertiser to target audience segments based on detailed anonymised TV profile data, while the two other pillars are based on privacy-safe sociodemographic and contextual reference. smart TVT is initially available for international […]
Free ad-supported television upgrade initiative Telly, the brainchild of Pluto TV co-founder Ilya Pozin, has emerged from a 24-month stealth period during which the company developed what it says is the first Dual Screen Smart TV. The new form factor combines the cinematic picture quality of a 55” 4K HDR Theatre Television Display with a […]
VIDAA, a specialist in Smart TV operating systems, has announced the launch of the latest version of its platform. The new VIDAA platform boasts a range of features and benefits. First and foremost, VIDAA customises and brands its user interface for its OEM partners, provide long-term support to ensure optimal performance over time, and offer […]
Findings from LG Ad Solutions’ latest streaming report show that although viewers are streaming a greater amount of free, ad-supported TV, nearly half of US households aren’t sure what they want to watch when they turn the TV on, given the amount of content now available on streaming. And even if they know what they […]
The fifth annual wave of Hub Entertainment Research’s Connected Home study reveals American homes now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use. On the other hand, another smart technology – smart speakers – has seen growth sputter this past year. Smart TV ownership continues to […]