Advanced Television

Smart TV

Mitchell & Brown launches smart TVs for outdoor enthusiasts

Mitchell & Brown, the UK TV brand, has announced the launch of two new smart TVs tailored to outdoor enthusiasts. Ideal for the camping, caravanning and boating markets, the new models, JB-32DVD1811ST and JB-24DVD1811ST, come in 32-inch and 24-inch screen sizes and offer a full range of features. The smart TVs offer the full line-up […]

October 15, 2024

Samsung rolls out One UI to smart TVs

Samsung has commenced rolling out its One UI interface, previously only available on its moblie devices, to its smart TVs. Samsung has released a One UI update based on the Tizen 8.0 operating system available to download onto its 2023  smart TVs, whilst new 2024 models will now come with One UI as standard. With […]

October 14, 2024

CTVMA publishes CTV policy guide

Trade body the Connected TV Marketing Association (CTVMA) has published its Global Policy Guide for the connected TV industry, outlining six key pillars critical for industry growth and profitability in an interconnected world. Developed after six months of industry-wide consultation, the guide reflects the mission, purpose and values of the CTVMA constitutional members from Samsung, […]

October 14, 2024By Colin Mann

Italy averages 5 screens per household

The growing number of smart TVs in Italy indicates a growing trend towards digital viewing habits. According to Lorenzo Sassoli de Bianchi, President of Italian TV audience research company Auditel, smart TVs (22.4 million) have furthered the lead over traditional TVs (21.2 million) in Italian households. Additionally, Italy has 48.9 million smartphones, 19.7 million desktop […]

October 11, 2024From Branislav Pekic in Rome

Study: Advertisers should prioritise a total TV experience

LG Ad Solutions, in collaboration with MediaScience, has released a study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native and Mobile Video ads within a single campaign boosts key brand metrics and performance. The study revealed that brands […]

October 1, 2024

Research: Smart TVs continue to shape viewing habits

The days of flipping through TV channels are long gone as smart TV owners embrace the app-centric viewing environments that deliver more than just TV entertainment. Hub’s Evolution of the TV Set study shows that smart TVs significantly impact how viewers are leaning into streaming services and other entertainment apps as traditional linear pay-TV viewing […]

August 5, 2024

Roku launches Veltech Roku TV models in UK

Roku, the TV streaming specialist, has announced a new range of Veltech Roku TV models available in the UK from AO.com. Utilising hardware with the accessible Roku operating system (OS), Veltech Roku TV models offer users  access to a selection of free, live, and premium streaming channels at competitive prices. The new range includes sizes […]

July 30, 2024

ORS, 3SS bring simpliTV to VIDAA OS-based Smart TVs

3 Screen Solutions (3SS), a provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, has announced that Austria’s national broadcast network operator ORS has gone live on Hisense smart TVs with its super-aggregated multiscreen simpliTV service. The app is powered by the emerging VIDAA operating system. ORS continued to rely on long-term core […]

June 6, 2024

Research: US Smart TV ownership rising

The holiday season was good for many of America’s living rooms, with Smart TV ownership increasing in Q1 2024 to nearly eight in 10 households as consumers replace old TVs and embrace streaming video. Hub Entertainment Research’s annual Connected Home study reveals how consumers are still investing in home entertainment technology that improves their home […]

April 11, 2024

Masthead Ad Format from Samsung Ads Canada

Following the success of its advertising products on the home screen of Samsung TVs, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including Connected TV (CTV), has launched the First Screen Immersive Masthead. Currently available on 2024 Samsung Smart TVs, the First Screen Immersive Masthead provides […]

March 12, 2024