Parks Associates’ consumer research, Battle of the Platforms: Assessing Connected TV Ecosystems, surveyed 8,000 US internet households and finds that 68 per cent now own a smart TV and 46 per cent own a streaming media player, an increase from 2020 when 54 per cent and 42 per cent owned these devices, respectively. “TVs are […]

Whale TV and TPV have announced the extension of their strategic partnership to build and maintain affordable smart TVs. The two companies have been partnering for over a decade and under the renewed partnership agreement Whale TV will continue to maintain the TV OS and platform for select TV models. Next to managing and monetising […]

Roku, the TV streaming specialist, has announced the launch of Westinghouse Roku TV models on Amazon in the UK. The new range combines Westinghouse’s hardware with Roku’s operating system (OS) to create a seamless smart TV experience. The new range includes sizes 24” and 32” in 2K HD. “We’re proud to partner with Westinghouse to […]

Access Europe, a provider of Smart TV, OTT and in-vehicle entertainment ecosystems, and Coocaa, a subsidiary of Skyworth and developer of the Coolita operating system, have announced a strategic alliance aimed at enriching the global content offering of Coolita powered Smart TVs. Coocaa has chosen to partner with Access Europe to leverage its content library […]

Parks Associates research shows the majority of US households that own or are planning to purchase a connected TV (CTV) device recognise the benefits of staying within a product ecosystem – 53 per cent state it is easier to manage apps and preferences when using devices within the same ecosystem. With one-third of households planning […]

Mitchell & Brown, the UK TV brand, has announced the launch of two new smart TVs tailored to outdoor enthusiasts. Ideal for the camping, caravanning and boating markets, the new models, JB-32DVD1811ST and JB-24DVD1811ST, come in 32-inch and 24-inch screen sizes and offer a full range of features. The smart TVs offer the full line-up […]

Samsung has commenced rolling out its One UI interface, previously only available on its moblie devices, to its smart TVs. Samsung has released a One UI update based on the Tizen 8.0 operating system available to download onto its 2023  smart TVs, whilst new 2024 models will now come with One UI as standard. With […]

Trade body the Connected TV Marketing Association (CTVMA) has published its Global Policy Guide for the connected TV industry, outlining six key pillars critical for industry growth and profitability in an interconnected world. Developed after six months of industry-wide consultation, the guide reflects the mission, purpose and values of the CTVMA constitutional members from Samsung, […]

The growing number of smart TVs in Italy indicates a growing trend towards digital viewing habits. According to Lorenzo Sassoli de Bianchi, President of Italian TV audience research company Auditel, smart TVs (22.4 million) have furthered the lead over traditional TVs (21.2 million) in Italian households. Additionally, Italy has 48.9 million smartphones, 19.7 million desktop […]

LG Ad Solutions, in collaboration with MediaScience, has released a study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native and Mobile Video ads within a single campaign boosts key brand metrics and performance. The study revealed that brands […]