Whale TV is starting the rollout of Whale OS 10, with existing Whale TV partners among the first brands to gain access. Whale TV, the independent TV OS with 43 million+ monthly active TVs, has also introduced the Whale TV Profit Sharing programme. Through this initiative, Whale TV will compensate partner brands for every TV […]
Dooya Media Group and TCL, the second largest television brand in the world, have partnered to broadcast the 136th Rose Parade live from Pasadena to every TCL television in the US. The live New Years Day stream will be featured on all TCL smart TV home screens, beginning at 8am PT and in encore mode […]
Teads, the media platform, has announced an expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering dozens of manufacturers worldwide including Hisense, Toshiba, Scheider, Loewe, Leica and Akai. The partnership is active in the US, Canada, and in 27 markets across Europe and APAC. Under this extended partnership, Teads maintains […]
Vizio’s Inscape, a provider of currency-grade smart TV data, and TV outcomes company EDO have announced an extension of their longstanding strategic data partnership. This new, multi-year agreement between EDO and Inscape reinforces EDO’s commitment to using high-fidelity data to help clients optimise linear and streaming TV ad effectiveness. EDO leverages real-time consumer behavioural signals […]
Tech giant Apple may be working on a smart TV set according to Bloomberg. The renewed interest in an Apple-branded television comes after years of speculation they would enter the market. Bloomberg suggests that an Apple TV is a couple of years away, with the company prioritising the release of its smart displays first. A […]
Parks Associates’ consumer research, Battle of the Platforms: Assessing Connected TV Ecosystems, surveyed 8,000 US internet households and finds that 68 per cent now own a smart TV and 46 per cent own a streaming media player, an increase from 2020 when 54 per cent and 42 per cent owned these devices, respectively. “TVs are […]
Whale TV and TPV have announced the extension of their strategic partnership to build and maintain affordable smart TVs. The two companies have been partnering for over a decade and under the renewed partnership agreement Whale TV will continue to maintain the TV OS and platform for select TV models. Next to managing and monetising […]
Roku, the TV streaming specialist, has announced the launch of Westinghouse Roku TV models on Amazon in the UK. The new range combines Westinghouse’s hardware with Roku’s operating system (OS) to create a seamless smart TV experience. The new range includes sizes 24” and 32” in 2K HD. “We’re proud to partner with Westinghouse to […]
Access Europe, a provider of Smart TV, OTT and in-vehicle entertainment ecosystems, and Coocaa, a subsidiary of Skyworth and developer of the Coolita operating system, have announced a strategic alliance aimed at enriching the global content offering of Coolita powered Smart TVs. Coocaa has chosen to partner with Access Europe to leverage its content library […]
Parks Associates research shows the majority of US households that own or are planning to purchase a connected TV (CTV) device recognise the benefits of staying within a product ecosystem – 53 per cent state it is easier to manage apps and preferences when using devices within the same ecosystem. With one-third of households planning […]