The 10th anniversary edition of the U.S. Video Marketplace Report from Comcast advertising unit FreeWheel shows that as people’s consumption of media has fragmented across devices over the past 10 years, many have returned to the living room to watch connected TV.
Fabless semiconductor company MediaTek has unveiled its new 4K smart TV chip, the MT9638, with an integrated high-performance AI processing unit (APU). MT9638 supports AI-enhancement technologies such as AI super resolution, AI picture quality and AI voice assistants, plus variable refresh rate (VRR) and MEMC (motion estimation and motion compensation) so graphics appear smoother. According […]
Conviva has publised Q4 2020 data on streaming TV growth and viewing trends. While many industries throughout Europe and around the globe struggled amid the pressures of Covid-19, streaming comparatively flourished. New streaming services emerged from well-established television players, capturing the hearts, minds and money of those in lockdown seeking entertainment. Key findings include: Europe […]
European AVoD service rlaxx TV is now available on Apple TV as well as smart TVs by Panasonic and Grundig in the UK, Germany, Switzerland and Austria. The service launched on Amazon Fire TV devices and Android TV in early January 2021. The new availability on Apple TV, Panasonic and Grundig smart TVs adds around […]
Video advertising platform SpotX is partnering with LG Electronics (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG Smart TVs and will give buyers the ability […]
A report from digital ad verification specialist Integral Ad Science (IAS), suggests that consumer preference is shifting to ad-supported streaming content. The report, UK Streaming Wars, provides insights into UK consumer use and preferences for Connected TV (CTV) devices and ad-supported streaming services, and comes in the wake of stay-at-home orders around the globe in […]
The global TV market is on track to achieve 1.2 per cent growth in 2020 and is set to end the year on more than 233 million shipments, according to a new market report from Futuresource Consulting. Trade value has also fared relatively well, forecast to decline by just 1 per cent to $83.7 billion. […]
The second tranche of Hub Entertainment Research’s Predicting the Pandemic research tracking the impact of the pandemic shows how it has accelerated the already well-established shift to online consumption of entertainment content, across multiple facets of the leisure economy. Highlights from the November findings: As many Americans moved indoors for the fall [autumn], large proportions […]
Samsung Electronics has confirmed that Google Assistant will join the suite of voice assistants currently available on 2020 Samsung Smart TVs, providing viewers with enhanced control and discovery abilities. Available alongside Amazon Alexa and Bixby, Google Assistant is now fully integrated into Samsung Smart TVs and requires no additional downloads, hardware, or installation, and is […]
Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]