A report from digital ad verification specialist Integral Ad Science (IAS), suggests that consumer preference is shifting to ad-supported streaming content. The report, UK Streaming Wars, provides insights into UK consumer use and preferences for Connected TV (CTV) devices and ad-supported streaming services, and comes in the wake of stay-at-home orders around the globe in […]

The global TV market is on track to achieve 1.2 per cent growth in 2020 and is set to end the year on more than 233 million shipments, according to a new market report from Futuresource Consulting. Trade value has also fared relatively well, forecast to decline by just 1 per cent to $83.7 billion. […]

The second tranche of Hub Entertainment Research’s Predicting the Pandemic research tracking the impact of the pandemic shows how it has accelerated the already well-established shift to online consumption of entertainment content, across multiple facets of the leisure economy. Highlights from the November findings: As many Americans moved indoors for the fall [autumn], large proportions […]

Samsung Electronics has confirmed that Google Assistant will join the suite of voice assistants currently available on 2020 Samsung Smart TVs, providing viewers with enhanced control and discovery abilities. Available alongside Amazon Alexa and Bixby, Google Assistant is now fully integrated into Samsung Smart TVs and requires no additional downloads, hardware, or installation, and is […]

Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]

A new report from Samsung Ads Europe, the media and advertising division of Samsung Electronics, reveals Gamers are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21 per cent) since January. Samsung Ads Europe refers to Gamers as game consoles connected to a Samsung TV that played […]

Findings from Hub Entertainment Research’s new study, Privacy + Piracy, highlight US consumers’ concerns about these two issues. Privacy: Consumers Are Not as Excited as the Industry about Addressable Advertising on Smart TVs, But are Leaving Their Data Vaults “Ajar”  This reticence may hamper the wider rollout of addressable advertising on Smart TVs. But there […]

Findings from a Samsung Ads Europe report reveal that streaming on Samsung TVs in the UK now accounts for more TV viewing time than linear TV. Data from January to June 2020 shows streaming time rising to 59 per cent, and overtaking linear for the very first time. This represents an increase of 38 minutes […]

Smart TVs have experienced a great deployment in Latin America. By the end of 2020, there will be 111 million devices installed, forecasts Dataxis, equating to 41.4 per cent of all TV sets in the region. The rapid progress of Smart TVs in Latin America has several explanations. Since 2016 the integration of the Internet […]

European football’s governing body UEFA has confirmed that Hisense, a UEFA national team football official sponsor, is bringing the UEFA.tv OTT app to a new audience of football fans worldwide with the launch on Hisense and Toshiba televisions. The UEFA.tv app is now available on Hisense and Toshiba televisions in Europe through their VIDAA Smart […]