Hub Entertainment Research’s annual Monetization of Video study, tracking which TV providers US consumers feel provide the best value, and which attributes make one provider more valuable than another, highlights the value of platforms that can simplify an ever-more complex TV ecosystem. Almost all who access all their providers in one place say it makes […]

Hub Entertainment Research’s fourth annual Evolution of the TV Set study shows how the biggest screen in the home is evolving, affecting not just viewer habits and expectations but the business plans of content providers and advertisers. Streaming, voice control, and non-viewing uses of TV sets are top ways to show how sets – and […]

Xperi, owner of TiVo, has acquired OTT and hybrid TV solutions provider Vewd Software for $109 million (€106m) through a mixture of cash and debt. Vewd solutions ship in more than 30 million connected TV devices annually. Furthermore, the transaction gives Xperi access to an installed European footprint of approximately 15 million devices that can […]

Findings from The Future Viewing Experience, an appraisal of the near-term future of the TV and video landscape from data and analytics company Kantar, suggest there are significant opportunities throughout the ecosystem, despite increasing complexity. Focusing on the delivery of video content and advertising and the evolution of viewer experiences and behaviours, the report outlines […]

A survey from Mortgage Cadence shows Americans love smart tech, but also have concerns about privacy and security. Just how prevalent is smart technology in American homes? In a survey of 900 individuals, 94 per cent of Americans say they have at least one smart device in their home right now, and 1 in 5 […]

Approximately three-quarters of US Internet households own at least one smart TV, according to the Kagan first-quarter 2022 US Consumer Insights survey. However, the ability to access online digital entertainment directly from a smart TV has had virtually no effect on consumer TV viewing behaviour, according to the survey data.      A comparison between smart TV […]

Anshuman Das, Founder & CEO of Muvi, has shared his thoughts on the battle for attention between smart TVs and smartphones, suggesting that it’s never between devices, and even less often between functionalities, but rather it’s all about convenience. He writes… In the second decade of this century, the 2000s ushered in the concept of […]

Findings from Leichtman Research Group indicate that 87 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80 per cent […]

Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms in the US. Nielsen says media buyers can now […]