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sky sports

Sky Deutschland extends Premier League rights

Sky Deutschland and the Premier League have extended their long-term rights partnership. The new agreement comes into force immediately and is valid up to and including the 2027/28 season. Sky Sport will continue to provide extensive coverage of the Premier League in Germany in the future and will show all 380 matches per season in […]

February 9, 2024

Lexus sponsors Sky Sports Tennis

Lexus has struck a new partnership with Sky Sports as the ‘Presenting Partner of its new Sky Sports Tennis channel. Brokered by Sky Media and MSix & Partners, the year-long partnership includes exclusive sponsorship of the ATP Tour and the Women’s Tennis Association (WTA) Tour throughout 2024. This seven-figure deal includes broadcast sponsorship of over […]

February 8, 2024

Survey: Littler boosts interest in darts dates

People are dart-ing into romance this month thanks to the ‘Luke Littler effect’, with 53 per cent of individuals eager to take on their date at a game of darts for a first-date activity. Littler helped attract a record darts audience for Sky Sports over the festive period. Now, a survey by Sky Sports has […]

February 2, 2024

Sky Sports partners with Department of Education

The Department for Education (DFE) is running a new national TV campaign, ‘Teach in Further Education’ with Sky, tapping into the excitement around the football transfer window. Featuring Sky Sports presenter, Mike Wedderburn the campaign is calling on industry professionals to transfer their industry skills to further education (FE) teaching. Created in partnership with Sky […]

February 1, 2024

Sky Sports launching dedicated tennis channel

A new Sky Sports Tennis channel will launch on Sky and NOW on February 11th, making tennis content available all day, every day for fans in the UK and Ireland. Sky Sports says it will broadcast more live tennis than anywhere else, bringing over 4,000 live matches from more than 80 tournaments a year on […]

January 30, 2024

Sky Sports, R&A extend rights deal

The R&A and Sky Sports have extended their partnership for live coverage of The Open, AIG Women’s Open, and elite amateur events through 2028. The announcement continues a partnership which started in 2016 when The R&A’s professional and amateur championships first featured as part of Sky Sports’ coverage of live golf, which includes the men’s […]

January 23, 2024

Sky Sports welcomes commentary trio for new Super League season

Four-time Super League Grand Final winner, Kyle Amor and broadcasters Dave Woods and Mark Wilson join the commentary line-up for the biggest ever season of Super League on Sky Sports and NOW. The trio join Sky Sports following an historic rights deal made last year, giving Super League fans the chance to watch every Betfred Super […]

January 16, 2024

Sky Sports pulls record audience for World Darts final

A record audience of over 4.8 million people tuned in to watch 2024 PDC World Darts Championship final on January 3rd, making it the most watched darts event ever on Sky and NOW. A peak audience of 3.71 million watched Luke ‘Cool Hand’ Humphries claim his first ever World Darts Championship title after defeating teenage […]

January 4, 2024By Nik Roseveare

ONE Championship signs Sky Sports deal

ONE Championship (ONE), the martial arts organisation, has announced an exclusive partnership with Sky Sports to air ONE events and ancillary programming on Sky’s broadcast and digital platforms across the UK and Ireland.The partnership will kick off with ONE Fight Night 18: Superlek vs. Mahmoudi, which will air live on January 13th at 1am GMT. […]

December 12, 2023By Nik Roseveare

Sky ups Premier League rights; TNT, BBC renew deals

Sky has secured the broadcast rights to show a record number of Premier League fixtures in a new four-year deal. With up to 100 more matches each season, its exclusively live coverage will increase by 70 per cent from 2025/26. With four packages awarded, the maximum for any one broadcaster, over 80 per cent of […]

December 5, 2023By Nik Roseveare