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sky sports

Sky Sports extends TATA IPL, WPL rights

Sky Sports will continue to be home of the TATA Indian Premier League (IPL) and TATA Women’s Premier League (WPL) in the UK & Ireland. A new four-year deal to broadcast the two T20 tournaments starts this year, running until the end of 2027. Sky Sports coverage of the WPL began in February and culminated […]

March 20, 2024

Sky Sports commissions content with New Focus Fund

Sky Sports has commissioned ten pieces of content, produced by creators who are part of Sky Sports initiative – the New Focus Fund. The fund is part of Sky’s £30 million commitment to tackle racial injustice, remove barriers and provide opportunities for creative talent in the industry.  In a search for new and fresh ideas […]

March 15, 2024

Sky Sports creates ultimate F1 track

To mark the start of the 2024 Formula 1 season, Sky Sports polled over 4,000 fans on their favourite straights, turns and landmarks from iconic racing locations around the globe to create the ultimate F1 track. Ahead of the season opener in Bahrain on March 2nd exclusively live on Sky Sports and streaming service NOW, […]

February 26, 2024

Joshua vs Ngannou on Sky Sports Box Office

The Kingdom of Saudi Arabia’s Riyadh Season and DAZN, the sports entertainment platform, have announced that Knockout Chaos will be streamed live on DAZN worldwide on March 8th and will also be available through Sky Sports Box Office in the UK. Knockout Chaos will be headlined by former unified World Heavyweight Champion Anthony Joshua as […]

February 19, 2024By Nik Roseveare

Record Super Bowl audience for Sky Sports

Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]

February 16, 2024

BBC scores Netball Super League rights

The Netball Super League (NSL) returns this February and, for the first time, fans will be able to watch the action live throughout the season on both Sky Sports and across BBC Sport as part of a broadcast arrangement for the sport. The deal includes one live match a week across the regular season streamed […]

February 14, 2024

Sky Deutschland extends Premier League rights

Sky Deutschland and the Premier League have extended their long-term rights partnership. The new agreement comes into force immediately and is valid up to and including the 2027/28 season. Sky Sport will continue to provide extensive coverage of the Premier League in Germany in the future and will show all 380 matches per season in […]

February 9, 2024

Lexus sponsors Sky Sports Tennis

Lexus has struck a new partnership with Sky Sports as the ‘Presenting Partner of its new Sky Sports Tennis channel. Brokered by Sky Media and MSix & Partners, the year-long partnership includes exclusive sponsorship of the ATP Tour and the Women’s Tennis Association (WTA) Tour throughout 2024. This seven-figure deal includes broadcast sponsorship of over […]

February 8, 2024

Survey: Littler boosts interest in darts dates

People are dart-ing into romance this month thanks to the ‘Luke Littler effect’, with 53 per cent of individuals eager to take on their date at a game of darts for a first-date activity. Littler helped attract a record darts audience for Sky Sports over the festive period. Now, a survey by Sky Sports has […]

February 2, 2024

Sky Sports partners with Department of Education

The Department for Education (DFE) is running a new national TV campaign, ‘Teach in Further Education’ with Sky, tapping into the excitement around the football transfer window. Featuring Sky Sports presenter, Mike Wedderburn the campaign is calling on industry professionals to transfer their industry skills to further education (FE) teaching. Created in partnership with Sky […]

February 1, 2024