Advanced Television

sky sports

Sky Sports reruns on NOW TV

NOW TV sports customers can now watch over 1000 hours of sports highlights, documentaries, news programmes and select reruns as part of a new On Demand addition to NOW TV’s Sky Sports Pass. Sky Sports Pass holders will no longer have to wait until shows are broadcast, and instead will have access to all sports […]

March 5, 2021

IABM: Drop in sports ads drives creative adaptation

IABM has released a new Sector Trends Report on Live Sports. Analysed from a mix of quantitative data and qualitative input including extensive interviews and research, the Live Sports report examines drivers of change and provides both tech suppliers and media companies with the actionable insights they need to better address future challenges and opportunities […]

March 4, 2021

All Premier League on TV until fans return

The Premier League has confirmed all fixtures for the 2020/21 season will continue to be made available to fans to watch live in the UK. This arrangement will be extended until Government guidance permits supporters to return to stadiums. All matches will be shown via existing broadcast partners Sky Sports, BT Sport, Amazon Prime Video […]

February 18, 2021By Colin Mann

Sky Sports extends partnership with England Netball

Sky Sports has announced a new multi-year broadcast partnership with England Netball. This new agreement will see every match of the Vitality Netball Superleague (VNSL) 2021 season broadcast across Sky Sports and England Netball platforms, giving the competition its greatest visibility to date. The Vitality Netball Superleague will be returning on February 12th featuring 11 […]

February 2, 2021

C4, Sky, BT eye England vs India Test rights

Global rights holder Star Sports, owned by Disney, is in advanced talks with several UK broadcasters for the rights to England’s four-match Test series in India which begins on February 5th. Channel 4 are among the front-runners to acquire the rights, which would see Test cricket return to free-to-air television for the first time in […]

January 29, 2021

Liverpool vs Man U pulls record Sky Sports audience

Liverpool’s Premier League clash with Manchester United at Anfield on January 17th recorded the biggest ever audience for an event exclusively on Sky Sports. The goalless draw between two of this season’s title contenders saw an average of 4.5 million viewers tuning into the match, peaking at 4.8 million in the final five minutes. That […]

January 20, 2021

Extreme E on Sky Sports

Extreme E, the electric off-road racing series, has confirmed a partnership with Sky Sports, which will see the new motorsport air on its channels. Extreme E will be a new addition to the Sky Sports line-up, airing the live racing action, highlights, previews, reviews and the series’ magazine show, which will give fans a more […]

January 12, 2021

UK TV production continues in latest lockdown

As the UK once again goes into full lockdown, the government has confirmed that, in the same vein as the November 2020 lockdown, UK TV production can continue. Oliver Dowden, the Secretary of State for Digital, Culture, Media and Sport, confirmed the guidelines on Twitter, advising: “For the arts/creative sectors this means you should work […]

January 5, 2021By Nik Roseveare

Report: “Success stories for TV sport amid pandemic”

With major international events such as the Summer Olympics and the European Football Championship, the 2019/20 season looked set to become an exceptional year. Before these events were cancelled, other major international competitions had marked the start of the season, such as the Rugby World Cup, from September 20th to November 2nd, which was a […]

December 21, 2020

Sky and Kick It Out partnership

Kick It Out has launched a new three-year partnership with Sky, that will see Sky become its key broadcast media partner in the drive for inclusion in football and the battle against discrimination in all its forms. Sky will commit £3 million over the next three years, in a mix of cash and value in […]

December 21, 2020