Sky Sports has announced a full schedule of programming and pop-up channel for its coverage of the British & Irish Lions 2021 Castle Lager Series in South Africa – complete with archive footage, documentaries and exclusive behind the scenes content, in addition to five Lions warm-up games and the three Test matches. The Sky Sports […]
Sky Sports Racing has announced it will continue its long-standing partnership with the Breeders’ Cup with live broadcast of the Breeders’ Cup World Championships 2021, to be hosted at the iconic Del Mar Racetrack. Sky Sports Racing will continue to use the NBC produced feed in its broadcast coverage and host its own talent on […]
Sky Sports is celebrating 25 years of covering women’s cricket in 2021 by showing more live games than ever before, starting with the Test match between England and India this week. The first women’s cricket broadcast on Sky Sports back in June 1996 saw the channel air two full days of women’s cricket that year. […]
Sky Sports has announced new partnerships that will deliver more boxing than ever before. Sky Sports will be the UK & Ireland home to Top Rank events from the US thanks to a new licensing agreement with the boxing promotion company. Sky Sports will also step up its commitment to the best UK fighters in […]
Extreme E’s second race – the Ocean X-Prix – in its inaugural season calendar takes place on May 29th – 30th at Lac Rose in Senegal where it will again be teaming up with short video platform, TikTok, to produce digital live content to further bolster the series’ social media offering. Extreme E’s broadcast of […]
Sky Sports has partnered with the England and Wales Cricket Board (ECB) to launch Dynamos Cricket Intros, a new multi-year initiative that champions inclusion, encouraging more children to take up the game of cricket regardless of gender, ability, or background. With the ambition of reaching children who might not ordinarily have access to cricket for […]
Extreme E’s inaugural X Prix – the Desert X Prix – came to a close at the beginning of April in AlUla, Saudi Arabia, and the global impact of the event has now been assessed with the broadcast bringing in a cumulative worldwide audience of 18.7 million. The series has worked alongside YouGov Sport – […]
In Western Europe at the end-2020, the number of subscribers to premium sports channels has almost returned to its pre-covid levels, reports Dataxis. Sports broadcasters had been stripped of live programming because of the cancellation of almost all live sports events for several months last year. However, the churn and the loss in subscribers did […]
Fight Sports has landed the rights in over 50 countries to the anticipated return of Floyd Mayweather as he takes on internet celebrity Logan Paul on June 6th. In the UK and Ireland, the exhibition bout will be available on Sky Sports Box Office. Fight Sports has acquired the rights to this event in most […]
Sky Sports is scheduled to broadcast the WNBA’s landmark 25th season, including 17 regular-season games airing in European primetime, as well as the WNBA All-Star Game and a range of Playoff and Finals games. The 2021 season officially gets underway this weekend, with all 12 teams in action. First up is the All-Star Game on […]