BT Sport is reportedly set to announce that is has acquired the live broadcast rights for this winter’s Ashes cricket series having outbid its main rival Sky Sports. BT Sport paid £80 million (€94m) to acquire all Cricket Australia’s UK rights for 2016 to 2021, and are close to extending that deal, according to a […]
Screwfix has added Soccer AM to its sponsorship line-up for the 2021/22 in addition to its Sky Sports Football, Quest and S4C sponsorships. Sky Media and Wavemaker have agreed a seven-figure deal – the partnership’s biggest to date. As Screwfix enter its 8th season as a football sponsor on Sky Sports across the UK and […]
Football fan culture in the UK is shifting, with a more diverse make-up of how fans follow the game explored in Football Fandom 2021, a new report commissioned by Sky Sports, ahead of start of the domestic football season, during which it will be showing 128 live Premier League matches. The ‘traditional’ die-hard supporter is […]
Sky Sports has acquired the exclusive rights to show the Bundesliga in the UK and Ireland for the next four seasons. BT Sport previously held the rights. Sky Sports’ coverage of the top-flight German football league will begin on August 13th with champions FC Bayern München travelling to Borussia Mönchengladbach, before 2012 league winners Borussia […]
Ahead of the start of the Barclays FA Women’s Super League in September and the start of the English Football League this weekend, Sky Sports has revealed the new faces joining the football talent line-up for the 2021-22 season. With four leading domestic football leagues (Premier League, Barclays FA WSL, EFL and SPFL) Sky Sports […]
IBC has announced the shortlist for the highly coveted IBC2021 Innovation Awards. This year, the awards will celebrate the spirit of collaboration within the content and technology industry, where organisations identified a market challenge and worked together to create a solution. Winners and their technology partners will be honoured at an awards ceremony at IBC2021 […]
The Hundred (a new 100-ball cricket competition) and Sky Sports have joined forces to develop an industry-first augmented reality experience on a scale never before seen in sport by creating avatars using motion capture. Sky and The Hundred have captured players’ full range of movement in accurate detail, which will be used to enhance Sky’s […]
Pixotope, the mixed reality solution for live media production, has appointed Sam Leadsom as its VP for Global Business Development in Sports. The strategic appointment outsets the company’s new vertical focused on sports, showcasing its continued efforts to deliver virtual production solutions for global broadcast sports. A senior executive with 30 years’ experience in delivering […]
GolfPass is now available on Sky, allowning golf fans to watch daily golfing tips and hundreds of exclusive videos, bringing them closer to the game whilst at home in an informative and interactive way. The app is divided into two sections; ‘Watch’ and ‘Learn’ and gives GolfPass members access to over 4,000 hours of golf […]
The Hundred has announced a partnership with the Lego Group and Sky ahead of the launch of the 100-ball competition this summer. The new partnership will include a video where Lego Minifigures of Andrew Flintoff, Ebony Rainford-Brent and a host of stars from The Hundred including Ben Stokes, Heather Knight, Moeen Ali and Kate Cross […]