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sky sports

Sky Sports reveals winter boxing schedule

Sky Sports has announced details of its new generation of Boxing coverage following deals with promotional companies Top Rank and BOXXER, revealing the first fights in a busy new boxing schedule and fresh fight formats. Sky Sports is now the place to watch live Top Rank events from the United States in the UK & […]

September 1, 2021

WhatsApp, Sky Media Transfer Deadline Day partnership

WhatsApp and Sky Media have announced their media-first partnership with an in-show activation centred around the coverage of today’s (August 31st) Transfer Deadline Day. To support the recent launch of WhatsApp’s View Once feature the messaging service has become the official sponsor of Sky Sports’ Transfer Deadline Day. WhatsApp will be the first brand to […]

August 31, 2021

ECB: “Over 16m watched The Hundred”

The Hundred has proved a hit among new and existing cricket fans – with a total of 16.1 million people watching some of the action on TV alone, according to figures published by the ECB (English Cricket Board). A sell-out crowd at Lord’s on August 20th and 21st saw Oval Invincibles being crowned the first […]

August 24, 2021

Gravity Media’s HelmetCam steps up to the crease for The Hundred cricket

Gravity Media – a global provider of live broadcast facilities and production services to content owners, creators and distributors – has been debuting its new Globecam speciality cameras unit across grounds in England and Wales this summer at The Hundred cricket tournament. Gravity Media’s Globecam unit is renowned for creating ground-breaking, high-definition digital miniature live […]

August 19, 2021

BT Sport set to renew Ashes rights

BT Sport is reportedly set to announce that is has acquired the live broadcast rights for this winter’s Ashes cricket series having outbid its main rival Sky Sports. BT Sport paid £80 million (€94m) to acquire all Cricket Australia’s UK rights for 2016 to 2021, and are close to extending that deal, according to a […]

August 16, 2021By Nik Roseveare

Screwfix adds Soccer AM to sponsorship

Screwfix has added Soccer AM to its sponsorship line-up for the 2021/22 in addition to its Sky Sports Football, Quest and S4C sponsorships. Sky Media and Wavemaker have agreed a seven-figure deal – the partnership’s biggest to date. As Screwfix enter its 8th season as a football sponsor on Sky Sports across the UK and […]

August 16, 2021

Report: UK football fandom changing

Football fan culture in the UK is shifting, with a more diverse make-up of how fans follow the game explored in Football Fandom 2021, a new report commissioned by Sky Sports, ahead of start of the domestic football season, during which it will be showing 128 live Premier League matches. The ‘traditional’ die-hard supporter is […]

August 11, 2021By Colin Mann

Sky Sports scores Bundesliga rights

Sky Sports has acquired the exclusive rights to show the Bundesliga in the UK and Ireland for the next four seasons. BT Sport previously held the rights. Sky Sports’ coverage of the top-flight German football league will begin on August 13th with champions FC Bayern München travelling to Borussia Mönchengladbach, before 2012 league winners Borussia […]

August 5, 2021By Nik Roseveare

Carney, Dawson and more join Sky Sports punditry team

Ahead of the start of the Barclays FA Women’s Super League in September and the start of the English Football League this weekend, Sky Sports has revealed the new faces joining the football talent line-up for the 2021-22 season. With four leading domestic football leagues (Premier League, Barclays FA WSL, EFL and SPFL) Sky Sports […]

August 5, 2021

IBC announces shortlist for IBC2021 Innovation Awards

IBC has announced the shortlist for the highly coveted IBC2021 Innovation Awards. This year, the awards will celebrate the spirit of collaboration within the content and technology industry, where organisations identified a market challenge and worked together to create a solution. Winners and their technology partners will be honoured at an awards ceremony at IBC2021 […]

July 29, 2021