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sky sports

Scotland: Licensees hit with copyright infringement fines

Following successful legal action taken by Sky, licensees in Glasgow have been ordered to pay £10,000 (€11,410) in damages for infringing Sky’s copyright by showing Sky Sports programming illegally in their premises. Sky sought and was awarded a permanent interdict in the Court of Session, Edinburgh, which prevents the below licensees and anyone acting on […]

March 17, 2023By Colin Mann

Sky sees record audience for Carabao Cup final

The Carabao Cup Final was watched by a record audience of 4.26 million people on Sky Sports in the UK, as Erik Ten Hag’s Manchester United overcame the challenge of Eddie Howe’s Newcastle United, to win 2-0 and lift the Carabao Cup for a sixth time. The peak audience was 60,000 higher than the previous […]

March 2, 2023

EFL seeks broadcast rights bids

The EFL, which runs the three football leagues below the Premier League, has issued an Invitation to Tender (ITT) for interested parties in respect of its broadcast rights from season 2024/25 onwards, with speculation suggesting that they are set to double in value to over £200 million (€227m) a season. Streaming companies such as Viaplay […]

February 28, 2023By Colin Mann

Audi renews Official Innovation partnership with Sky Sports

Audi and Sky Media have created two new golfing innovations, providing insight into golf techniques of the professionals to help viewers improve their own performance. Part of Audi’s renewal as the Official Innovation Partner for Sky Sports – a deal brokered between Sky Media and Omnicom Media Group’s PHD – the continued partnership swings back […]

February 24, 2023

Sky Sports now in UHD on Virgin TV

Virgin Media O2 is now offering its existing TV customers the ability to watch live Sky Sports channels in Ultra HD. All existing Virgin TV customers can add the Sky Sports Ultra HD package – which includes Sky Sports Main Event Ultra HD and Sky Sports Ultra HD 1 – to their bill for an […]

February 13, 2023By Nik Roseveare

KFC signs Sky Sports sponsorship deal

Kentucky Fried Chicken (KFC) and Sky Media have announced a partnership that sees KFC Delivery become the Official Delivery Partner for Sky Sports. The multi-platform partnership deal, brokered by Mindshare, builds on KFC Delivery’s broadcast coverage sponsorship of the World Cup (on ITV) and will develop the brand’s existing creative (developed by Mother London) to […]

February 13, 2023By Nik Roseveare

Netball Super League returns to Sky

The Netball Super League (NSL) returns for its 2023 season on February 11th and fans will be able to watch the action as it unfolds live on Sky Sports, NOW and Sky Sports YouTube channel. Sky Sports will be airing all five games featuring the ten teams throughout the day, live from the Motorpoint Arena […]

February 6, 2023By Nik Roseveare

£8k+ fine for Sky Sports piracy

Clinton Hartland, licensee of The Watering Trough pub in Walsall, West Midlands has been found guilty in his absence of two offences of dishonest reception of a television transmission. In this case, Hartland televised Sky Sports football matches, with the intent to avoid payment of the applicable commercial subscription charge. Sky Sports is only available […]

February 3, 2023By Colin Mann

Sky Sports, ICC extend rights deal

Sky Sports has agreed a new long-term deal with the International Cricket Council (ICC). Beginning in 2024, the partnership will see Sky and streaming service NOW retain the ICC Broadcast and Digital rights to show all men’s and women’s events, including the ICC Cricket World Cups and ICC T20 World Cups through to the end […]

January 27, 2023By Nik Roseveare

Sky Sports signs SA20 cricket league deal

Sky Sports has announced a new 5-year rights deal within their cricket portfolio, with the new South Africa T20 cricket league. Beginning on January 10th, the league is set to entertain local and international cricket fans and seek to attract new audiences of all ages. Across four weeks, 33 matches featuring six global franchises will […]

January 3, 2023By Nik Roseveare