Sky Sports has announced a new documentary, presented by football legend David James, the only Black goalkeeper to represent a senior England national team. Launching on the Sky Sports Premier League channel on May 14th, David James: The One and Only, will explore the past, present and future of representation in goalkeeping, drawing on stories […]
EFL clubs have unanimously approved a record domestic rights deal with broadcaster Sky Sports worth £935 million over a five-year period with over 1,000 matches to be broadcast each season – a record number of games for any club football agreement. Running from the 2024/25 season to 2028/29, the arrangement will be made up of […]
Further to the announcement of Sky Sports as its preferred bidder earlier in April, the EFL, which runs the three football leagues below the Premier League, has called a meeting of all Clubs for May 5th to consider proposals for a new domestic broadcast agreement from 2024/25 onwards. The League has been in an exclusive […]
Sky Sports is set to retain the live football coverage rights to the English Football League (EFL) having been announced as the preferred bidder for the tiers below the English Premier League. “The EFL has now completed a full and comprehensive review of the multiple ITT submissions received as part of its broadcast rights sales […]
Following successful legal action taken by Sky, licensees in Glasgow have been ordered to pay £10,000 (€11,410) in damages for infringing Sky’s copyright by showing Sky Sports programming illegally in their premises. Sky sought and was awarded a permanent interdict in the Court of Session, Edinburgh, which prevents the below licensees and anyone acting on […]
The Carabao Cup Final was watched by a record audience of 4.26 million people on Sky Sports in the UK, as Erik Ten Hag’s Manchester United overcame the challenge of Eddie Howe’s Newcastle United, to win 2-0 and lift the Carabao Cup for a sixth time. The peak audience was 60,000 higher than the previous […]
The EFL, which runs the three football leagues below the Premier League, has issued an Invitation to Tender (ITT) for interested parties in respect of its broadcast rights from season 2024/25 onwards, with speculation suggesting that they are set to double in value to over £200 million (€227m) a season. Streaming companies such as Viaplay […]
Audi and Sky Media have created two new golfing innovations, providing insight into golf techniques of the professionals to help viewers improve their own performance. Part of Audi’s renewal as the Official Innovation Partner for Sky Sports – a deal brokered between Sky Media and Omnicom Media Group’s PHD – the continued partnership swings back […]
Virgin Media O2 is now offering its existing TV customers the ability to watch live Sky Sports channels in Ultra HD. All existing Virgin TV customers can add the Sky Sports Ultra HD package – which includes Sky Sports Main Event Ultra HD and Sky Sports Ultra HD 1 – to their bill for an […]
Kentucky Fried Chicken (KFC) and Sky Media have announced a partnership that sees KFC Delivery become the Official Delivery Partner for Sky Sports. The multi-platform partnership deal, brokered by Mindshare, builds on KFC Delivery’s broadcast coverage sponsorship of the World Cup (on ITV) and will develop the brand’s existing creative (developed by Mother London) to […]