Equativ has announced the full unification of Sharethrough into its brand and operations, forming one of the largest global independent media platforms and marketplaces, strengthening its ability to serve global advertisers and publishers with transparency, innovation, and user-first technology. Equativ has also unveiled a complete rebrand of its visual identity and website. This confirmed deal […]
Equativ, the independent ad tech company, has announced its merger with Sharethrough, the independent omnichannel ad exchange. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimise programmatic value and scale. With more than 720 employees, 18 countries, and a combined net recurring revenue […]
Sharethrough, an independent omnichannel ad exchanges, and Adelaide, a specialist in attention-based media quality measurement, have announced a partnership to offer attention-based curated inventory. Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is a precise measure of a placement’s […]
Omnichannel ad exchange specialist Sharethrough is expanding its CTV Ad Enhancements Suite with the launch of countdowns and sports tickers to improve attention, promote action and drive campaign results. Sharethrough’s CTV ad enhancements are designed to address the ongoing attention challenge advertisers are looking to tackle by providing viewers with information that they would otherwise […]
In a drive to increase attention and effectiveness of video ads, independent omnichannel ad exchange Sharethrough is introducing CTV Dynamic QR Codes to allow marketers automatically to unlock added value from their Connected TV campaigns through improved attention and measurement capabilities. Holding viewers’ attention has traditionally been a hurdle when it comes to CTV ad […]
Research from human-centric programmatic advertising specialist Sharethrough on video consumption behaviours reveals the impact mobile feeds have had on watching videos on mute, even on TV. “In our continuing effort at Sharethrough to build human-centric programmatic