Scandinavian Airlines (SAS) and 3 are entering into a commercial partnership that brings together global operational connectivity and improved passenger experience. As part of the agreement, 3 will manage SAS’s worldwide operational mobile communication and will enable free access on SAS aircraft equipped with Starlink for EuroBonus members and customers of 3. The collaboration gives […]

BBC Studios has announced the launch of BBC Nordic as a dedicated, on‑demand destination on SAS Airlines. Travellers on SAS Airlines can now access a tailored collection designed for the inflight environment. Content available to passengers at launch includes travel series Where the Wild Men Are with Ben Fogle and Scandinavia with Simon Reeve, wildlife […]

The telco industry is leading the way in generative AI (GenAI) adoption, according to a study of global senior key decision makers including in the UK & Ireland. The study, conducted earlier this year by Coleman Parkes Research and commissioned by SAS, surveyed 1,600 GenAI strategy and data analytics decision-makers globally to pulse check major areas […]