The retail media sector is projected to exceed $300 billion (€257.8bn) by 2030, accounting for approximately 20 per cent of total global advertising revenue, according to research from Omdia. This growth trajectory follows the rapid expansion of retail media as more players enter the market. Retail media networks are platforms that enable brands to advertise […]
CoolerX, the technology company powering the in-store retail media and merchandising revolution, has announced, ahead of The Cannes Lions International Festival of Creativity, it is bringing the power of its AI-intent engine to its ‘Own the Moment’ advertising format. With the addition of AI, CoolerX is enabling brands to better target and optimise for the […]
CoolerX, the technology company powering the in-store retail media and merchandising revolution, announced the expansion of its sophisticated contextual targeting capabilities with the addition of 12,000 new micro-audience segments. This rollout offers brands access to AI-enhanced in-store audience insights and targeting capabilities to dynamically and contextually engage consumers in their final moments of decision-making. CoolerX’s […]
Digital media measurement, data and analytics software platform DoubleVerify has released its state of retail media report, The Rise of Retail Media: What to Expect in 2024, surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France and Germany. The report explores the rapidly expanding retail media market, […]