AVoD service Pluto TV has achieved what it says is an important milestone in Latin America since when it reached 100 channels in the 17 Spanish-speaking countries in Latin America and 50 channels in Brazil on September 21st. Additionally, Pluto TV now offers over 25,000 hours of premium content streaming to viewers in Latin America […]
Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers turn on first when they’re ready to watch. This year’s study uncovers a number of surprising shifts in viewers’ first stop for TV. Highlights from the study: 1) More than half of all TV viewers say their TV […]
According to research from analyst firm nScreenMedia, the US free ad-supported streaming TV (FAST) industry is locked into a virtuous cycle. Expanding audiences attract more and better content, attracting more advertisers, and driving up ad values. And, in turn, the growth in content attracts more viewers. This market dynamic will drive ad revenue earned by […]
In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]
According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated […]
LG Electronics (LG) is upgrading its free, premium content streaming service, LG Channels, to provide an enhanced viewing experience for LG smart TV customers. In addition to the redesigned UI, the upgrade introduces more channels and a wider range of content for viewers to enjoy, including popular K-content, movies, sports, music and news, increasing its […]
News 12 New York, the daily regional news digital network bringing the latest from the tri-state region, is now streaming on Pluto TV. News 12 New York is available for free across all devices and platforms that carry Pluto TV. News 12 New York features the latest in local news, top stories, events, community updates […]
Fuel TV is now available on the Pluto TV free streaming TV and film service. Fuel TV is an action sports channel offering skateboarding, snowboarding, skiing, BMX and MTB content, as well as the art, music and fashion that engulf them. The service is available as a free advertising-supported streaming television (FAST) channel in key […]
Sell-side advertising platform Magnite is acquiring SpringServe, an ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]
IMPACT Wrestling, a subsidiary of the independent global multi-platform media company Anthem Sports & Entertainment, has announced the expansion of IMPACT Wrestling’s content on AVoD platform Pluto TV – furthering the promotion’s reach across the UK, Spain, Germany, Switzerland and Austria. The move comes as a continuation of IMPACT Wrestling’s partnership with Pluto TV, which […]