Advanced Television

pay TV

Analysis: 10% decline in US AVoD user base

While pay-TV is largely stable, and SVoD continues to grow, OMDIA’S latest consumer survey (April 2021) suggests that a significant number of users are eschewing AVoD and instead increasingly consuming content via paid alternatives. The launch of Studio AVoD service will draw viewers away from BVoD, reducing the overall number of services that a consumer […]

June 15, 2021By Colin Mann

Research: Churn hitting SVoDs

According to research by analyst firm Interpret, only 20 per cent of streaming subscribers are content to stay with their current providers. The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay-TV cord and sign up for new services, but subscriber churn has become an increasing problem for […]

June 9, 2021

Analyst: Global pay-TV fragments

The top 503 pay-TV operators will reach 853 million subscribers from the 1.02 billion global total by 2026, according to the Global Pay TV Operator Forecasts report from analyst firm Digital TV Research. The top 50 operators accounted for 64 per cent of the world’s pay-TV  subscribers by end-2020, with this proportion dropping to 62 […]

June 1, 2021

PCCW Media, Sceenic team for Euros Watch Party

Hong Kong multimedia and entertainment company PCCW Media has collaborated with interactive viewing experiences solution provider Sceenic to bring the Watch Party feature to customers its Now TV pay-TV service, allowing them to watch live matches of UEFA Euro 2020. “We are thrilled to bring this new feature to our customers as they can now […]

June 1, 2021

Forecast: Pay-TV revenues down $30bn by 2026

Global pay-TV revenues for 138 countries peaked in 2016 at $201 billion (€166bn), according to the Global Pay TV Revenue Forecasts from analyst firm Digital TV Research. Revenues will fall to $143 billion in 2026 from $173 billion in 2020 – despite the number of pay-TV subscribers rising by 15 million. US pay-TV revenues peaked […]

May 17, 2021

Survey: Record year for UK TV market

The Digital TV Group (DTG), the centre for UK digital TV, has published the full findings of its national TV trends survey in the annual State of the Nation report, which indicate a record-breaking year for sales and subscriptions. From sales figures and subscription trends to accessibility and sustainability drivers for the future, the DTG […]

May 13, 2021By Colin Mann

Forecast: Pay-TV to add 15m subs

The Global Pay TV Subscriber Forecasts report from analyst firm Digital TV Research predicts 15 million additional pay-TV subscribers between 2020 and 2026, to take the global total to 1.02 billion. Between 2020 and 2026, 92 countries will add pay-TV subscribers and 46 countries will lose subscribers. “China and India will together continue to provide […]

May 4, 2021

Forecast: US OTT spend to exceed pay-TV in 2024

US viewers will spend more on streaming video than pay-TV for the first time in 2024, according to findings from advisory firm Strategy Analytics. According to its report, US Subscription TV Forecast, consumer spending on traditional pay-TV services fell by 8 per cent to $90.7 billion (€75.2bn) in 2020 and will decline further to $74.5 […]

April 28, 2021

Analysis: W Europe nears 122m OTT subs

Findings from Kagan, a media research group within S&P Global Market Intelligence, suggest that the 16 countries in its analysis had a combined 121.9 million paid subscriptions at the end of 2020, with the UK, Germany and France occupying the top three positions. In a blog post, Michail Chandakas, Associate Research Analyst, and Vladimir Ryazantsev, […]

April 26, 2021

Analysis: Broadband outranks pay-TV in W Europe

The number of Western European pay-TV subscribers will fall by 4 million between 2020 and 2026 to 103 million, according to the Western Europe Pay TV Forecasts report from analyst firm Digital TV Research. Reflecting the importance of high-speed broadband for homes, IPTV is the top pay-TV platform by subscribers. IPTV will gain 4 million […]

April 8, 2021