Advanced Television

pay TV

Research: 71% US homes still pay-TV subs

Findings from Leichtman Research Group’s study, Pay-TV in the U.S. 2021, indicate that 71 per cent of TV households nationwide have some form of pay-TV service.  The percentage of TV households that have a live pay-TV service (via cable, satellite, Telco, or Internet-delivered vMVPD) is down from 82 per cent in 2016, 87 per cent […]

October 27, 2021

Forecast: IPTV subs to overtake cable TV

IPTV subscriber numbers will exceed cable TV in 2026, according to the Pay TV Forecasts Update report from analyst firm Digital TV Research. IPTV will add 63 million subscribers between 2021 and 2026 to total 398 million. “The main reason for this is China where the huge shift from cable TV to IPTV will continue,” […]

October 25, 2021

Research: 25% US homes have broadband but no pay-TV

Findings from research firm TDG indicate that the number of US households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42 per cent in the five-year period. “By 2025, nine-in-ten US households will use residential broadband, of which roughly half […]

October 21, 2021

Vewd, Vestel SaaS-based Operator TV solution

OTT software solutions provider Vewd and TV manufacturer Vestel have introduced the Vewd Operator TV, a fully-featured Smart TV with a built-in, content-enriched pay-TV experience which they say will allow operators to win the retail Smart TV landscape. Rather than up-selling pay-TV services through a separate set-top box, or competing alongside other apps inside hard-to-discover […]

October 14, 2021By Colin Mann

Foxtel accelerates streaming strategy with Sky Glass

Following the unveiling of streaming aggregation product Sky Glass and confirmation that Foxtel would be the first global syndication partner, the Australian pay-TV operator has confirmed that the device will form another element in the group’s streaming-led roadmap and is expected to be available in Australia in late 2023. The confirmation follows Foxtel’s successful launch […]

October 8, 2021By Colin Mann

Study: Brits prefer streaming to pay-TV  

Findings from connected device and platform specialist Roku’s study of UK consumer TV viewing behaviour and preferences show that TV streaming has reached a tipping point, with nine in 10 survey respondents saying they are TV streamers versus only seven in 10 who use traditional pay-TV services such as Sky, BT and Virgin Media. This […]

October 6, 2021

Survey: Australian audiences nearing subscription fatigue?

As demand for subscription entertainment shows no sign of slowing, and content continues to fragment across new and existing services, audiences are fast approaching a tipping point, Deloitte Australia’s latest Media Consumer Survey reveals. Deloitte’s tenth edition of the Media Consumer Survey drills down into Australian digital entertainment audience preferences. The survey focuses on five generations with a […]

September 22, 2021

Study: Streaming becoming default viewing source

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers turn on first when they’re ready to watch. This year’s study uncovers a number of surprising shifts in viewers’ first stop for TV. Highlights from the study: 1) More than half of all TV viewers say their TV […]

September 16, 2021

Report: ⅔ European sports fans reliant on FTA TV

A report by Ampere Analysis has found that, while in the last decade, pay-TV’s share of sports rights – by value – has grown by 20 per cent in Western Europe, only one in three sport fans has access to premium sport channels. Free-to-air channels reach over 800 million Europeans, leading to increased engagement in […]

September 1, 2021By Colin Mann

Research: US pay-TV sheds 1.2m subs in Q2

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,230,000 net video subscribers in Q2 2021, compared to a pro forma net loss of about 1,505,000 in Q2 2020. The top pay-TV providers now account for about 77.6 […]

August 18, 2021