TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, after successful Beta tests has officially released its machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with matching CTV inventory through smart bidding optimization. The algorithm has already been honorably mentioned by The […]
fuboTV, the sports-first live TV streaming platform, has expanded its Multiview mode on Apple TV to support elements of its FanView feature, as the company continues to integrate interactivity into its live TV streaming experience. Subscribers can create their own custom sports viewing dashboard on Apple TV combining multiple streams (Multiview) with live stats and […]
At the moment, any merger plan between Dish Network and AT&T’s DirecTV is just behind the scenes talk. But it could happen, and if so, how would the pair start saving cash? The usual synergy promises will trim head-count and the marketing and advertising budgets would be trimmed. But what about those orbital assets? The […]
Video delivery technologist Broadpeak is seeking to improve video streaming with the launch of broadpeak.io. — the company’s new software as a service (SaaS). The API-based platform aims to offer content providers, pay-TV operators, and OTT service providers a fast and reliable way to deliver advanced streaming quality to their subscribers. “Today is a very […]
Tina Tuli has been named Vice President of Global Marketing at Firstlight Media. Tuli, whose career trajectory has included senior marketing positions with Samdesk and Magic Leap, will lead development and implementation of marketing strategies that emphasize how Firstlight Media’s OTT platform can help Tier 1 content providers and distributors create engaging, differentiated OTT services. […]
Italian TV audiences have continued to drop, reaching the lowest numbers in a decade in December 2021. Data from Studio Frasi reveals that the negative performance was recorded for both average daily audience figures (10.2 million, -1.6 million on December 2020) as well as in prime time (22.9 million, -3.8 million compared to December 2020 […]
OTT services will aim to grow their subscriber bases in 2022 by focusing on markets beyond North America and Western Europe and diversifying their content offering, according to industry experts at Ampere Analysis. After the pandemic disrupted filming schedules and with the fierce competition between the SVoD platforms, a large quantity of new high-quality Scripted […]
DAZN Group has announced the implementation of a new Group structure and some leadership changes it says will enable it to realise its growth and product strategy. Effective immediately, Shay Segev will be sole CEO of DAZN Group. Segev joined DAZN in June 2021, before which he was the CEO of Entain, a FTSE 100 […]
Home entertainment trade body the Digital Entertainment Group International (DEGI), and French organisation the Syndicat de l’Edition Vidéo Numérique (SEVN), are launching ‘Les VODays’, a new week-long digital campaign across nine of the top digital retailer platforms. Films from Universal Pictures Video France, Sony Pictures Entertainment France, SND Films & WarnerMedia France will be available during Les VODays campaign. […]
NBCUniversal Telemundo Enterprises has announced the launch of Tplus, a new content brand designed to serve US Hispanics. Tplus content will launch on Peacock in autumn 2022 and will be available on the streamer’s premium tier. Programming will include a wide range of Spanish and English-language entertainment, news, and sports content appealing to all US […]