Advanced Television

os

The Trade Desk, DirecTV partner on custom Ventura TV OS

The Trade Desk, in collaboration with DirecTV, has announced plans to develop a custom version of Ventura TV OS that integrates DirecTV’s streaming user interface. This version of Ventura is designed for easy deployment by any third-party TV manufacturer, retailer or hospitality partner seeking an OS solution. Ventura is a smart TV operating system (OS) […]

October 2, 2025