Samsung Electronics has announced the successful completion of a multi-cell test at its R&D centre, combining Samsung’s virtualised RAN (vRAN) software with NVIDIA’s accelerated computing platform. The test validates the performance of this integrated solution in a realistic network environment, marking a key step toward commercial deployment. Samsung will feature this milestone at Mobile World […]
iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock new insights, accelerate workflows, drive better consumer connections and assure advertising effectiveness. In order for SAGE to generate deep insights from its data, iSpot has made […]
PubMatic and independent agency Butler/Till have announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavoured malt beverage brand from Geloso Beverage Group. Powered entirely by PubMatic’s agentic application, and launched inside Butler/Till’s preferred Gen AI environment, the campaign introduces a new operational model for media activation. […]
You don’t have to be as old as me to remember the dotcom crash of March 2000. But, by the same token, there are plenty of senior executives and fund managers around who would have been children at the time. Are their perceptions of the inevitability of AI’s success, their assumption that we are all […]
Nvidia and Nokia have announced a strategic partnership to add Nvidia-powered, commercial-grade AI-RAN products to Nokia’s RAN portfolio, enabling communication service providers to launch AI-native 5G-Advanced and 6G networks on Nvidia platforms. Nvidia will also invest $1 billion (€0.86bn) in Nokia at a subscription price of $6.01 per share. The investment is subject to customary […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet. By working with NVIDIA as an early adopter through an iterative process of testing, data sharing and […]
Nvidia has announced an investment of £2 billion (€2.3bn) in the UK market to “catalyse the nation’s AI startup ecosystem and scale the next generation of globally transformative AI businesses”. Nvidia said the new capital will be used to foster economic growth, develop more innovative AI technologies, create new companies and jobs, and empower the […]
Disguise has announced the launch of the GX 3+, its most powerful media server ever. Built on NVIDIA’s cutting-edge Blackwell GPU architecture and including a two-year Notch playback licence, the GX 3+ unlocks the full capabilities of Notch 1.0 for generative content playback — enabling video designers to create richer, more sophisticated and responsive event visuals […]
At Gamescom 2025, Deutsche Telekom announced plans to launch a new 5G+ gaming offering with Nvidia. Starting in autumn, the collaboration will bring cloud gaming with stable response times directly to smartphones – powered by intelligent network optimisation using L4S and network slicing. At the core of the collaboration lies the seamless integration of GeForce […]
As the digital entertainment landscape continues to evolve, one trend has been quietly but powerfully reshaping how we play: cloud gaming. Once dismissed as a distant dream due to bandwidth limitations and latency concerns, this technology has now arrived with force, redefining what “on-demand” really means in the world of video games. The Allure of […]