Lionsgate and Nielsen have announced that the two companies are bringing traditional linear TV metrics to the free ad-supported streaming television (FAST) space – calling it an industry first. The deal has enabled MovieSphere by Lionsgate to become the first major FAST channel to be measured by Nielsen, reporting channel viewership in the same measurement […]

Nielsen ad spend data for Thailand shows that advertising investments by marketers rose 4 per cent in January to April 2024, compared to the same period a year ago. This increase of more than baht 1,255 million (€32.07m), period-on-period, echoes a predicted rise in ad budgets, according to Nielsen’s 2024 Annual Marketing Report, which shows […]

Nielsen has ranked Walt Disney as the biggest distributor of content for broadcast, cable and streaming. YouTube was at #2 followed by NBCUniversal, Paramount Global and Warner Bros Discovery. Netflix was fifth. Disney assets include broadcast network ABC, ESPN and streamers Disney+ and Hulu. The rankings reflect share of television usage in April. “It’s vital […]

Nielsen, the specialist in audience measurement, data and analytics, has released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]

Accoridng to the March edition of Nielsen’s The Gauge, streaming has grown 12 per cent on an annual basis among US adults. Major streaming players are investing big money in programming to attract audiences, and ad-supported options are proliferating, meeting the demand from even more viewers like the Asian American, Native Hawaiian and Pacific Islander […]

SAG-AFTRA, the US labour union that represents more than 160,000 professionals in the media and entertainment industries, has selected Nielsen as its third-party provider of streaming content measurement. Powered by Nielsen’s Streaming Content Ratings service, which provides audience insights for content across streaming platforms, SAG-AFTRA will have an objective source of domestic viewership data for […]

Nielsen, the specialist in audience measurement, data and analytics, has released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]

By applying Nielsen’s Brand Impact methodology – online research Community, Teads, the global media platform, in partnership with CNN Brazil, has released data from an original qualitative study on the relationship between digital advertising and editorial content. The research reveals behaviours by gender, age group, consumption, and interaction with ads. “The findings of the study […]

Viewership in the US for ESPN’s Sunday Night Baseball – Major League Baseball’s (MLB) marquee national game of the week – started up 17 per cent from last year, according to Nielsen. The St Louis Cardinals vs Los Angeles Dodgers game averaged 1,821,000 viewers on March 31st, peaking with 2,360,000 viewers at 9:45pm ET. The […]

Nielsen, the specialist in audience measurement, data and analytics, has announced a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement. As part of the new agreement, Circle City will now leverage Nielsen’s local OTT measurement, which measures local audiences across both […]