On the two-year anniversary of its ad tier launch, Netflix has announced the plan now reaches 70 million monthly active users globally. The ad tier now accounts for more than 50 per cent of new sign-ups in the territories where it is available. The company has added more than 35 million subscribers over the past […]
Nielsen, the specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Thailand. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure […]
NFL season officially kicked off in September to the delight of fans across the US, and attracted viewers by the millions. Nielsen’s September 2024 report of The Gauge revealed that NFL viewership for the month notably reflected audiences’ familiarisation with the cross-platform distribution of its games. This was most clearly indicated by the 12 per […]
Truthset, the data validation-as-a-service offering, has secured $5 million (€4.5m) in Series A funding to accelerate its next phase of growth and adoption with the advertising industry. Data Point Capital led the round with participation from more than 20 industry insiders. “Consumer data powers a trillion-dollar industry, but historically the priority has been scale over […]
AdImpact, a leading advertising intelligence company, has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. Joining AdImpact with deep sales expertise in the advertising and marketing industries, Herber will be responsible for shaping the company’s strategic partnerships blueprint and driving revenue […]
Nielsen, a specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Japan. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the launch in Japan means it will […]
US Television viewing in August was boosted by the 2024 Paris Olympics, according to The Gauge report from Nielsen. The Summer Games had the most notable impact on broadcast viewership, notching growth levels more typical for September with increases of 8 per cent versus July and 11.7 per cent year over year. The broadcast category […]
Nielsen, the specialist in audience measurement, data and analytics, has released data demonstrating how the Hispanic population is influencing the US sports landscape. In the report Fanáticos: Nielsenʼs playbook on Hispanic audiences, sports and media engagement, Nielsen spotlights how Latinos are driving higher engagement than ever before to sporting events, and bringing along all US […]
Gracenote, the content solutions business unit of Nielsen, has launched Gracenote Watch Prompts, a new dataset that equips video platforms and services with facts about TV programmes and movies to influence consumer viewing decisions. Designed to be paired with viewer preference and consumption behaviour data, the new offering enables customers to deliver more personalised viewer […]
Revry, the LGBTQ+ streaming network, has announced the release of a study conducted in collaboration with Nielsen, revealing significant findings about the purchasing behaviours, brand loyalty, and advertising perceptions of LGBTQ+ consumers in the grocery and household items market. The study, conducted in June 2024 as part of the Revry LGBTQ+ Streaming Audience Insights powered […]