Gracenote, a Nielsen company, has expanded its international video metadata coverage to include Poland to serve the country’s healthy appetite for entertainment content. Gracenote metadata will enable subscribing clients such as pay-TV providers, broadcasters and streaming platforms to elevate the entertainment experiences they offer to Polish viewers by driving increased tune-in for popular local and […]
At the first-ever Disney Platform Tech Showcase on March 2nd, Disney Advertising Sales highlighted the Company’s investments in technology and innovation – unveiling strategies and solutions around data-driven precision, premium ad experiences and frictionless transactions for marketers. “Disney is a global leader of excellent storytelling with award-winning franchises that capture the hearts and minds of […]
Gracenote, the content services arm of Nielsen Media, has launched Personalized Imagery to help video services increase engagement by presenting the most appealing programme images to viewers in their user interfaces (UIs), content carousels and programme guides. Leveraging Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information, the all-new imagery created […]
Nielsen and Roku have announced a strategic alliance that that they say will help shape the future of media and TV measurement in a streaming-first market. Roku has entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. The […]
Nielsen has announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. The company says that thus new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better optimise their spend and prove the impact of advertising. To combat the issue of data […]
Information, data and market measurement firm Nielsen is launching Gracenote Inclusion Analytics, which it says will deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. The new solution empowers content creators, owners, distributors and advertisers with much-needed data around on-screen diversity and […]
Nielsen is launching its Theatrical Video On-Demand measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. The evolution of theatrical distribution, especially during the pandemic, has introduced a new opportunity for both consumers and content owners by delivering […]
Nielsen has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, aims to evolve the current metrics that underpin the video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in Q4 2022 […]
Information, data and market measurement firm Nielsen says its new ID resolution system will underpin its audience and outcomes measurement products in a cookie-less world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate […]
Following the 2020 US presidential elections, streaming device and platform specialist Roku has released new data detailing the significant growth in consumption of election-related news via streaming on the Roku platform. The analysis coincides with newly-released data from a nationwide survey of more than 2,000 US adults, conducted by The Harris Poll for Roku prior […]