Advanced Television

NextGen TV

NEXTGEN TV roll-out gathers pace

An expanded number of central Florida viewers will get a taste of the future as eight Orlando TV stations band together to launch NEXTGEN TV. Delivering more expansive audio and video options, as well as other new capabilities, NEXTGEN TV enables TV stations to better personalise their broadcasts with information and interactive features, making the […]

July 2, 2021By Colin Mann

NEXTGEN TV project for Washington, D.C.

An expansive collaborative effort is now underway to launch NEXTGEN TV service in the US capital, with the academic resources and technical prowess of Howard University’s WHUT serving as the host station for ATSC 3.0 broadcasts for five local affiliate stations of national broadcast networks. Following extensive engineering and operational planning and installation of a […]

June 17, 2021By Colin Mann

SFN field test success for NEXTGEN TV

The Single Frequency Network (SFN) capability of next-generation television can help TV broadcasters greatly enhance robust reception of broadcast TV signals, according to a report on the latest field trials of SFN technology recently completed as part of Phoenix Model Market testing. “Since last summer, we’ve been testing out various configurations with another NEXTGEN TV […]

June 16, 2021By Colin Mann

Eurofins develops NEXTGEN TV Test Suite

Eurofins Digital Testing, a global player in conformance testing of broadcast standards, has announced the development of updated test suites for the Consumer Technology Association’s (CTA) NEXTGEN TV Logo programme, which will be applicable to 2022 model receivers and released by the end of the second quarter of 2021. The NEXTGEN TV Logo is the […]

April 14, 2021

Research: Ads raising NEXTGEN TV awareness

New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations in the US, is resonating strongly with consumers, according to research from consultancy firm Magid. The marketing campaign promoting the digital television standard ATSC 3.0 – the so-called NEXTGEN TV – began in November 2020 and ran through the holiday […]

April 7, 2021By Colin Mann

Field test success for NEXTGEN TV

Newly-released field testing carried out by Sony Electronics has demonstrated the real-world advantages of next-generation TV broadcasting now being rolled out across the USA. The ATSC 3.0 or NEXTGEN TV standard allows a TV station to custom tailor its broadcast to reach simultaneously different types of viewers on a variety of devices – including those […]

February 12, 2021By Colin Mann

NEXTGEN TV broadcasters welcome FCC roll-out boost

The Pearl TV group of US broadcast companies has welcomed the decision by the Federal Communications Commission to give broadcasters more flexibility when using a Distributed Television System (DTS) for NEXTGEN TV broadcasts using hybrid broadcast and broadband standard ATSC 3.0. Public and commercial broadcasters had sought the refinement of Commission rules, in order to […]

January 20, 2021

NextGen TV set for 2021 boost

On the heels of the initial rollout of NEXTGEN TV broadcasting that has now reached more than 20 cities and 80 TV stations, America’s broadcasters are now planning a push this year that will initiate next-generation ATSC 3.0 service in nearly 20 more cities by the end of the summer, according tto Pearl TV, a […]

January 8, 2021

ATSC 3.0 set for cable TV test

Broadcasters supporting the Phoenix, Arizona Model Market project for NEXTGEN TV along with broadcaster group Pearl TV have begun initial testing of NEXTGEN TV over limited cable infrastructure, through a cooperative effort with Comcast. NEXTGEN TV is utilising ATSC 3.0, the technology now being deployed across the US  that is designed to merge over-the-air with […]

December 16, 2020

Florida broadcasters launching NEXTGEN TV

Florida viewers in the nation’s 12th largest TV market will get a taste of the future as local TV stations band together to launch ATSC 3.0 digital television standard NEXTGEN TV along the gulf coast. “Watching in NEXTGEN TV allows a viewer to be immersed in stunning video with brilliant colour, sharper images and deeper […]

December 2, 2020By Colin Mann