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Netflix up 150% in upfronts

In Netflix’s second year of Upfront negotiations – after entering the advertising business in 2023 – the streamer said it closed deals with all major holding companies as well as independent agencies, and reported a 150+ per cent increase in upfront ad sales commitments, which was “in-line with expectations”. Amy Reinhard, President of Advertising at […]

August 20, 2024

Grave of the Fireflies joining Netflix’s Ghibli collection

Studio Ghibli’s powerful animated film, Grave of the Fireflies, is set to stream exclusively on Netflix starting September 16th. It will be available in over 190 countries (excluding the US and Japan) as part of the streaming platform’s ongoing efforts to expand its lineup of anime from Japan. Netflix currently offers 22 Studio Ghibli films […]

August 20, 2024By Nik Roseveare

Data: UK SVoD homes hit 20m for first time

Barb has released data from its Establishment Survey showing that 20 million UK homes (68.7 per cent) had access to a subscription video-on-demand (SVoD) service in Q2 2024. This is a slight increase from 19.5 million UK homes (67.9 per cent) in Q1, and the first time more than 20 million UK homes report having […]

August 15, 2024

YouTube leapfrogs Netflix as UK’s ‘Coolest Brand’

Youtube has leapfrogged Netflix to regain its number one crown in the 100 Coolest Brands for Kids & Teens according to a study of 21,000 youngsters, unveiled tby Beano Brain, the specialist kids and family insights agency. In the third edition of Beano Brain’s annual 100 Coolest Brands Report, the entertainment giants continue their neck-and-neck […]

August 14, 2024

Second week for Saving Bikini Bottom at Netflix #1

Saving Bikini Bottom: The Sandy Cheeks Movie remained at #1 on Netflix’s English Films List for a second week, with the film, produced by Nickelodeon Animation, racking up 13.4 million views in the week commencing August 5th. The adaptation of Holly Jackson’s best-selling series, A Good Girl’s Guide to Murder, starring Wednesday’s Emma Myers, solved […]

August 14, 2024

Pakistan falls in Netflix Speed Index

Ninety per cent of Internet Service Providers (ISPs) stayed at their same speed this month with a few notable increases and decreases on the Netflix ISP Speed Index, a monthly update on which ISPs provide the best prime-time Netflix streaming experience.  Thirty-six countries and regions were in the top performance tier in July: Argentina, Australia, […]

August 13, 2024

Hot Wheels Let’s Race Season 2 on Netflix in September

Mattel, the global toy and family entertainment company, has announced that Season 2 of the hit animated series Hot Wheels Let’s Race will debut globally on September 9th on Netflix. Upon premiering in March 2024, the first season of Hot Wheels Let’s Race spent four weeks in the Global Top 10 TV (English) and reached […]

August 13, 2024

Netflix to stream Ahir Shah comedy special

2023 Edinburgh Comedy Award winning stand-up, Ahir Shah, is to release his debut stand-up special on Netflix. The hit stand-up show was recorded earlier this year at London’s Royal Court Theatre and features Ahir’s trademark intricately crafted gags and electric performance. Launching on September 10th, Ends is an optimistic exploration of generational sacrifice spanning themes […]

August 13, 2024

Mometu launches new ad campaign

Mometu, the free ad-supported streaming platform, is making waves with its latest social media campaign. Featuring cheeky slogans “We’re Not Hulu” and “We’re Not Netflix”, the new campaign makes a playful nod to popular subscription video services highlighting Mometu’s unique offering. The campaign is designed to attract attention and make audiences aware that Mometu is […]

August 13, 2024

The First Slam Dunk on Netflix

The First Slam Dunk, the animated movie that topped the Japanese box office in 2023, will be available to stream on Netlix in 75 countries from August 25th. Netflix said that bringing The First Slam Dunk to the service is part of its ongoing efforts to expand its anime library. This addition joins other celebrated […]

August 12, 2024