ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has revealed the findings of its research report which explores the impact of advertising tiers on SVoD services. Contrary to initial concerns, the latest data reveals that the introduction of ad tiers has had a surprisingly positive effect on the streaming brands. Despite […]
Netflix has announced an expanded relationship with producer, writer and actor Richard Gadd as they enter a multi-year scripted series first-look deal. The news was revealed by Netflix Co-CEO Ted Sarandos on stage at The Royal Television Society (RTS) London Convention. Netflix’s first collaboration with Gadd was as Executive Producer of the breakout series Baby […]
Netflix, and Airoha Technology, a subsidiary of MediaTek, have announced a strategic partnership to support seamless Netflix integration for set-top boxes used by operators worldwide. This collaboration aims to accelerate time to market and foster innovation, creating opportunities for operators to enhance their service offerings with Netflix and compete effectively in the ever-evolving media landscape. […]
Netflix and Most Valuable Promotions (MVP) today announced the addition of an WBC Welterweight Championship bout, with reigning champion Mario ‘El Azteca’ Barrios (29-2, 18 KOs) set to defend his title against Abel Ramos (28-6-2, 22 KOs). The 12-round WBC Welterweight Championship bout will take place on the undercard of the Jake Paul vs Mike Tyson and Katie Taylor […]
Research from EE reveals the average UK household has 18 TV ‘dramas’ a week, as families up and down the country argue over the remote, debate what the kids can watch, and bash heads over bad viewing habits. To support the release of updates to its EETV service and its new ad campaign, EE’s study reveals […]
The Perfect Couple took the top spot on Netflix’s English TV List in the week commencing September 2nd with 20.3 million views. Director Susanne Bier’s sharp, whodunnit limited series based on Elin Hilderbrand’sbest selling novel stars Nicole Kidman and Liev Schreiber. Rebel Ridge, the thriller from acclaimed writer-director Jeremy Saulnier, debuted atop the English Films […]
As part of its ongoing effort to expand its lineup of animated films from Japan, Netflix has announced that The Boy and the Heron, the Oscar-winning and Golden Globe-winning animated film from Japan’s celebrated Studio Ghibli, will be available to stream on the platform from October 7th (excluding Japan and the US; in France the […]
Kantar, the marketing insights and analytics company, has found that marketer confidence in X (formerly Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust. The findings are included in Kantar’s Media Reactions 2024 report, an annual study exploring the evolving media landscape. The study, […]
Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a kids, youth and family research agency, has released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the US. “Our findings support the influx of TV dollars flowing […]
Teen comedy Incoming topped Netflix’s English Films List in the week commencing August 26th with 16.9M views, making it the most-watched title of the week. Lee Daniels’ horror thriller The Deliverance, starring Glenn Close, debuted in third place with 14.5 million views. Returning to the list were the action-packed comedy The Union starring Halle Berry […]