While the media lifestyles of Gen Z – a generation that has never known a world without Internet – are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content, according to Horowitz Research’s State of Gen Z 2021 study. The […]
The streaming world isn’t just dominated by Netflix anymore – and a look at Whip Media’s list of the most anticipated new TV series of March makes that clear. Interestingly, there isn’t one Netflix title among the top 5 most anticipated new shows coming out this month in the US, according to Whip Media; the […]
As the first Madea film at Netflix, the family matriarch made a big comeback. Tyler Perry’s A Madea Homecoming debuted at #1 on the English list with 31.56 million hours viewed in the week beginning February 21st. The film also made the Top 10 in 33 countries. In its fourth week, The Tinder Swindler continued […]
Global streamers Netflix and YouTube have both acted to remove any content deemed as “Russian propaganda”. Netflix has refused to comply with a broadcast rule in the country – which came into efffect today (March 1st) requiring that all TV services carry state propaganda. “Given the current situation, we have no plans to add these […]
Average broadband usage leaped past the 512 GB – or half a terabyte – mark for the first time in the fourth quarter of 2021, continuing a major shift in consumption and subscriber speeds, according to the Q4 2021 OVBI (OpenVault Broadband Insights) report from OpenVault. Using data aggregated from its broadband management and analytics […]
On March 16th, Disney+ will add more Marvel live-action series titles to its expansive content offering in the UK, the USA, Canada, Ireland, Australia and New Zealand with the addition of Daredevil, Jessica Jones, Luke Cage, Iron Fist, The Defenders and The Punisher, giving fans access to more from the Marvel collection, all in one […]
Private Equity house, Key Capital Partners (KCP), has completed a minority investment into Jellyfish Pictures. Jellyfish provides animation, visual effects (VFX) and art department services to media corporations around the world. Clients include Disney+, Netflix, DreamWorks, Apple TV, HBO, Sky, BBC and Amazon. Jellyfish Pictures has worked on a slate of well-known productions such as […]
Digital i, an analytics and mediatech company, has announced the launch of a new product, Think Data: Bridging The Data Gap. As part of a venture with Madrid-based marketing agency, The Film Agency, Think Data harnesses the SVoD viewership data provided by Digital i’s SoDA platform to create a series of pan-European monthly insight reports […]
Findings from business intelligence company Morning Consult suggest that US consumers’ ideal price point for streaming services is $12 (€10.70). That price showed no movement from a 2019 survey. Consumers’ optimal price for ad-supported services also held steady at $10. Analysis was conducted using the Van Westendorp model, a model that finds an optimum price […]
The increased shift of audience attention from linear TV to streaming/CTV holds great potential for both advertisers and broadcasters, according to audience measurement platform AudienceProject. In a blog post following the publication of the company’s study, Insights 2022 – Linear TV and streaming, which looks at the current state of linear TV and streaming consumption […]