This year’s Oscars ceremony was held on March 27th. The event proven to be a big night for advertisers to run ads during the live broadcast. MediaRadar analysed top verticals’ spend on ads on Hulu Live’s streaming of ABC’s The 94th Academy Awards. Key findings include: Media & Entertainment: During the 2022 Oscars, 38 per […]
As this month marks the start of spring and the astrological New Year, research from BT TV has revealed that more than a third of Brits are falling out over what to watch on TV several times a month, and star signs could offer an explanation. In a time where the range of entertainment content […]
VIS Social Impact, the cause-driven production division of Paramount’s international studio, VIS, has announced the launch of its inaugural writers’ room; ‘Beyond the Binary: Fluid Voices,’ led by actor, writer and director Thishiwe Ziqubu. A stellar line-up of seven African writers with different levels of experience have been selected for the opportunity to create content […]
Netflix says it will pump 900 million Rand (€56.4 million) into South African movie and series productions over the next two years. This commitment will cover just four productions; One is an international project and three are mainly for local consumption although will be showcased to a wider market – and all will be filmed […]
Apple TV+ movie CODA, which tells the story of a teenager who is the only hearing member of a deaf family, has become the first streaming movie to win the coveted best picture at the Oscars. Going into the awards ceremony on March 27th, the low-budget, independent film CODA was considered a major underdog to […]
Media Tech SPAC, a company formed to undertake one or more acquisitions in the media and technology sectors, has announced that it has reached and entered into a definitive agreement to acquire 100 per cent of the share capital of Drylab, a film and TV production SaaS platform in Scandinavia. The acquisition is expected to […]
GTPL Hathway Limited (GTPL), the Indian Digital Cable TV and Broadband Service provider, has launched GTPL Genie – Hybrid Android TV Set Top Box which offers the convenience of Live TV channels and OTT Apps at an attractive bundle price starting at effective rate of ₹459 per month. GTPL Genie combines the strength of traditional Cable […]
Netflix has announced the acquisition of Boss Fight Entertainment, the mobile game development studio responsible for the popular Dungeon Boss game. “Boss Fight Entertainment was founded in 2013 by David Rippy (CEO), Bill Jackson (CCO), and Scott Winsett (COO), whose work I’ve long admired. This studio’s extensive experience building hit games across genres will help […]
During Oscar season, it’s not uncommon for studios to spend millions of dollars promoting their films in hopes to influence Academy Award voters. This calculated campaigning goes well beyond traditional advertising methods including throwing swanky events, grassroots regional and out-of-home investments, known as ‘For Your Consideration’ (FCU) campaigns. MediaRadar reviewed ad spend for the Academy […]
Consult Red, an employee-owned tech R&D innovator, has expanded its presence in Poland to four locations as it establishes the region as a strategic delivery location to service its growing global client base. Already established in Wroclaw, Consult Red will now have teams based in the Sheraton Plaza in Warsaw, Katowice Business Park and Stanisława […]