Netflix is introducing Double Thumbs Up, an additional way for members to let the streaming platform know what types of series and films they want to see more of. Netflix viewers can find this option next to the Thumbs Up and Thumbs Down buttons on their TV, Web, Android and iOS mobile devices effective immediately. […]

Netflix and experience discovery platform Fever have partnered to deliver a new immersive Stranger Things experience which launches at The Duggal Greenhouse in the Brooklyn Navy Yard on May 7th. The experience will see fans transported into the Stranger Things Universe – a world of supernatural mystery, enduring friendships, and 80s nostalgia in an atmospheric […]

Netflis has unveiled 18 new movies and TV series coming soon to the platform. In a blog post, Netflix’s Anna Nagler (Local Language Series – CEE) and Łukasz Kłuskiewicz (Content Acquisitions – CEE) outlined the new projects: Since the beginning of Netflix’s journey in Poland, we have been in awe of the creativity of the […]

Alex Mahon, chief executive of Channel 4, has mounted a strong defence of the broadcaster following the UK government’s announcement that it plans to privatise the channel, describing it as “a thriving national asset with a business model that has never been in better health”. Writing for The Sunday Times online, Mahon says the reaction […]

Research from Parks Associates’ Video Services Dashboard reveals that as of Q3 2021, Prime Video’s subscriber penetration rate is at 45 per cent of US Internet households. The most recent update of the firm’s OTT Video Market Tracker recaps top industry and consumer trends, including Amazon Prime’s recent price rate increase. “Amazon’s Prime pricing rise, […]

For the second week in a row, Season 2 of Bridgerton drew impressive viewing figures for Netflix with 251.74 million hours viewed, breaking the record for the most viewed title in a week on the English TV list (Squid Game still holds the overall record with 571.76 million hours viewed). The Shondaland-penned series was also […]

NBCUniversal has announced two new additions to Peacock’s executive leadership team, naming Shannon Willett as Chief Marketing Officer (CMO) and Brian Henderson as Executive Vice President, Programming. Both newly established roles report to Peacock President Kelly Campbell.  “We are thrilled to welcome Shannon and Brian, two exceptional leaders that will play vital roles in making […]

Samba TV, a global player in omniscreen advertising and analytics, has announced a strategic partnership with MediaSquare, a media marketplace in France, to provide advertising retargeting and targeting for OTT viewers and gamers in France. Samba TV is armed with a panel of nearly 1 million households in the country. “We’re excited to announce new […]

ShortsTV, the global short film network, has acquired multi-year rights to a collection of short films by Jane Campion, winner of Best Director at the 94th Academy Awards. In a celebration of Campion’s Academy Awards success, becoming only the third woman in history to win the Oscar for Best Director with The Power of the […]

A new report from Whip Media, conducted in partnership with MIPTV, explores how the rise of international OTT platforms is changing the balance of programming in Europe. Specifically, as streaming platforms proliferate, and demand for programming increases, the share of US content is declining in several European markets. It also reveals what content from which […]