Noting reports that Netflix may be mulling a bid for streaming platform operator Roku, Toby Holleran, Research Manager, Ampere Analysis, identifies one obvious barrier for Netflix in that it would need to raise the cash to fund such an acquisition, given that it already carries $15 billion (€14.4bn) of long-term debt, and total liabilities of […]
Netflix once again tops consumer research and insight consultancy SRG’s ‘Must Keep TV’ list in 2022 for the fourth year in a row, solidifying its presence as the leading ‘Must Keep TV’ brand in the US, despite reporting its first-ever loss of subscribers in its Q1 results earlier this year. SRG’s annual ‘Must Keep TV’ […]
Findings from media evaluation specialist Comscore’s 2022 State of Streaming suggest that AVoD services are seeing adoption at a faster rate than SVoD, with a 29 per cent increase in US households streaming AVoDs in 2022 compared to 2020 vs a 21 per cent increase during the same period for SVoDs. “While both ad-supported and […]
MAGNA has released the summer update of its Global Ad Forecast which predicts media owners advertising revenues will grow by +9 per cent in 2022 and by +6 per cent in 2023. Vincent Létang, EVP, Global Market Research at MAGNA and author of the report, said: “Most of the headwinds facing the advertising market this […]
Netflix is bringing the global phenomenon Squid Game to life with a new reality competition series titled Squid Game: The Challenge. Claiming to have both the largest cast and lump sum cash prize in reality TV history, the series will see 456 real players enter the game in pursuit of a reward of $4.56 million (€4.38m). As […]
Adam Sandler’s Hustle movie debuted on Netflix’s English Films list at #1 with 84.58 million hours viewed for the week beginning June 6th. The inspirational story, directed by Jeremiah Zagar, took viewers into the world of NBA scouting with a wealth of cameos from NBA athletes and legends. Starring Sandler, Queen Latifah, Juancho Hernangómez and […]
A report from analysts at MoffettNathanson (MN) examines the recent decision by Netflix and Disney to re-examine their streaming strategies and in particular to launch ad-supported options. The Disney decision, for example, had been 3 years in the making. MN says that Netflix has the potential for much larger global ad growth, yet the domestic […]
Over 27 million Spaniards have access to TV content through a connected TV, representing 82 per cent of all local Internet users from 16 to 75 years old in the country, according to the Estudio de la Televisión Conectada 2022 report by IAB Spain. Six out of ten Internet users watch TV through a Smart […]
In somewhat unsurprising news, Netflix has announced that Squid Game – its most-watched series ever – will return for a second season. Hwang Dong-hyuk – creator of the South Korean survivial drama – commented: “It took 12 years to bring the first season of Squid Game to life last year. But it took 12 days […]
Netflix announced at this year’s Partner2Connect (P2C) Digital Development Roundtable its continued efforts to collaborate with internet service providers to make stories made globally more locally accessible. As members of the P2C Digital Coalition, Netflix pledges to partner with neutral internet exchange points and data centers to deploy content caching servers in Least Developed Countries […]