In an effort to enable more effective marketing for its advertisers, as well as power engaging and personalised interactions for customers, NBCUniversal – working with LiveRamp – is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to privately reconcile their first-party data with marketers’ data, and personalise […]

DoubleVerify, the software platform for digital media measurement, data and analytics, and NBCUniversal, have announced an expanded partnership to provide programme-level measurement solutions across OTT devices, including Connected TV (CTV). “Today marks a key shift in streaming measurement and authentication,” said Mark Zagorski, CEO of DoubleVerify. “We’re excited to collaborate with NBCUniversal to introduce this […]

NBCUniversal and Roku have announced that popular short-form video clips from Saturday Night Live, The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers are now available on Roku in the US and will appear regularly after airing on NBC. Clips from NBC Sports will be launching in the coming weeks.  Roku users […]

NBCUniversal has announced new FAST content offerings featuring entertainment, news, sports and true crime programming from its television and streaming portfolio and the NBCU Global TV Distribution library launching on Pluto TV in the US Beginning immediately and rolling out through the month will be past seasons of popular reality series including The Real Housewives […]

NBCUniversal and Roku have launched nine new entertainment and sports channels in the US from NBCUniversal’s TV and streaming portfolio and the NBCUniversal Global TV Distribution library on The Roku Channel. FAST Channels now available include: GolfPass: GolfPass brings together thousands of lessons from the game’s biggest instructors, exclusive series, GOLF Channel news and features, […]

In advance of the Consumer Electronic Show (CES), NBCUniversal has unveiled how it says it is redefining cross-platform, audience-based advertising for the media industry with the full-scale launch of One Platform Total Audience. NBCUniversal’s AI-driven planning and activation technology is the latest evolution within the company’s One Platform offering and will leverage new investments in […]

A significant turnaround for studio direct streaming is just around the corner with all major studio streaming divisions (excluding sports operations) set to turn a consistent profit within 18 months, the latest research from Ampere Analysis suggests. The shift to profitability has wide-ranging implications for content production and the wider entertainment landscape with a reversal […]

Showmax, the African streaming service is relaunching in February 2024 with a new look, new app and entirely new product suite. This comes following the announcement of the partnership between Showmax and Comcast’s NBCUniversal and Sky earlier this year. The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax […]

NBCUniversal and Walmart are partnering to introduce a unique shopping experience for viewers of Bravo’s hit reality TV series, Below Deck Mediterranean. This partnership will bring shoppable ads to Peacock, allowing fans of the show to purchase products and looks inspired by the episodes. Shoppable ads will be featured on Peacock during the next-day episodes […]

NBCUniversal has appointed Mark Marshall as chairman, global advertising and partnerships. Marshall has been at NBCUniversal since 2013 and was appointed interim chair of advertising sales in May when previous advertising chief Linda Yaccarino left to become CEO at X (formerly Twitter). Prior to that, Marshall was president of advertising sales and partnerships, with responsibility […]