NBCUniversal and Roku have launched nine new entertainment and sports channels in the US from NBCUniversal’s TV and streaming portfolio and the NBCUniversal Global TV Distribution library on The Roku Channel. FAST Channels now available include: GolfPass: GolfPass brings together thousands of lessons from the game’s biggest instructors, exclusive series, GOLF Channel news and features, […]
In advance of the Consumer Electronic Show (CES), NBCUniversal has unveiled how it says it is redefining cross-platform, audience-based advertising for the media industry with the full-scale launch of One Platform Total Audience. NBCUniversal’s AI-driven planning and activation technology is the latest evolution within the company’s One Platform offering and will leverage new investments in […]
A significant turnaround for studio direct streaming is just around the corner with all major studio streaming divisions (excluding sports operations) set to turn a consistent profit within 18 months, the latest research from Ampere Analysis suggests. The shift to profitability has wide-ranging implications for content production and the wider entertainment landscape with a reversal […]
Showmax, the African streaming service is relaunching in February 2024 with a new look, new app and entirely new product suite. This comes following the announcement of the partnership between Showmax and Comcast’s NBCUniversal and Sky earlier this year. The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax […]
NBCUniversal and Walmart are partnering to introduce a unique shopping experience for viewers of Bravo’s hit reality TV series, Below Deck Mediterranean. This partnership will bring shoppable ads to Peacock, allowing fans of the show to purchase products and looks inspired by the episodes. Shoppable ads will be featured on Peacock during the next-day episodes […]
NBCUniversal has appointed Mark Marshall as chairman, global advertising and partnerships. Marshall has been at NBCUniversal since 2013 and was appointed interim chair of advertising sales in May when previous advertising chief Linda Yaccarino left to become CEO at X (formerly Twitter). Prior to that, Marshall was president of advertising sales and partnerships, with responsibility […]
Amazon Freevee has announced that free, ad-supported (FAST) Channels from NBCUniversal and UKTV are now available on the service, with an additional five channels from MGM scheduled to launch in late autumn. These new channels add to the slate of FAST Channels currently available on the free service, spanning genres that include Originals, popular movies, […]
New free ad-supported streaming TV (FAST) linear content offerings featuring popular programming across Telemundo Enterprises and the NBCUniversal Global Distribution library are now available on Google TV and Android TV devices in the US. The four additional channels include: Murder, She Wrote: Join mystery writer Jessica Fletcher (played by legend Angela Lansbury), as she solves […]
NBCUniversal (NBCU) and Roku have announced that new free ad-supported streaming TV (FAST) linear content offerings featuring fan-favourite programming from across the NBCU Global Distribution library are now available on The Roku Channel, with more channels to come later this year. The Global Distribution Studio Entertainment Channels newly available on The Roku Channel include: […]
NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy. In partnership with FreeWheel, marketers now have access to global and local content from over 190 countries spanning Europe, […]