Advanced Television

NBCUniversal

AudienceXpress hires Collins

AudienceXpress, the Comcast-owned ad buying platform, has named advertising and technology industry veteran Scott Collins as Head of US Commercial Sales and Operations. In this role, Collins will oversee all aspects of AudienceXpress’ US business, including management of advertising sales and revenue, business operations, and inventory optimisation. He will be based in New York and […]

June 13, 2024

TNBC rebrands to NBC Comedy Vault

NBCUniversal has announced that its TNBC FAST channel will rebrand as NBC Comedy Vault from June 1st. Audiences can celebrate Pride Month on the rebranded channel with the debut of Seasons 1-8 of NBC’s celebrated sitcom Will & Grace. Other iconic titles on the channel includes Charles in Charge and Coach, and Major Dad will […]

May 31, 2024

Tucson TV stations launches NEXTGEN TV service

US audiences in the Tucson, Arizona, area can now experience the future of broadcast television as six stations launch NEXTGEN TV. NEXTGEN TV utilises the internet and digital applications powered by the ATSC 3.0 broadcast standard to present viewers with more news and entertainment choices, while providing broadcasters with a more compelling and interactive way […]

May 29, 2024

NBCUniversal Local’s news channels on Pluto TV

NBCUniversal and Pluto have announced that NBCUniversal Local’s 15 NBC and Telemundo local and regional streaming news channels will begin rolling out on Pluto TV in the US this May, starting immediately with five channels covering major markets. Pluto TV customers across the US will begin gaining access to 24/7 news coverage, weather, investigative and […]

May 9, 2024

Peacock subs up 55% YoY

US media conglomerate Comcast has reported its Q1 results. Net income rose 0.6 per cent to $3.86 billion (€3.6bn) compared with $3.83 billion  a year earlier. EBITDA declined 0.6 per cent to around $9.4 billion. The company’s revenue grew to $30.06 billion, up 1.2 per cent on the same period last year. Comcast reported that […]

April 26, 2024

NBCUniversal rolls out personalised broadcast experiences

NBCUniversal has launched personalised broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in four US markets. The new product represents a significant milestone in realising NextGen TV’s potential by introducing personalisation, hyper-localisation and enhanced content capabilities to broadcast television to improve the viewer experience and enable advanced engagement, […]

April 16, 2024

NBCU, LiveRamp, Google enable PAIR across CTV

In an effort to enable more effective marketing for its advertisers, as well as power engaging and personalised interactions for customers, NBCUniversal – working with LiveRamp – is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to privately reconcile their first-party data with marketers’ data, and personalise […]

March 15, 2024

DoubleVerify, NBCUniversal expand partnership

DoubleVerify, the software platform for digital media measurement, data and analytics, and NBCUniversal, have announced an expanded partnership to provide programme-level measurement solutions across OTT devices, including Connected TV (CTV). “Today marks a key shift in streaming measurement and authentication,” said Mark Zagorski, CEO of DoubleVerify. “We’re excited to collaborate with NBCUniversal to introduce this […]

March 12, 2024

NBCUniversal’s video clips launch on Roku

NBCUniversal and Roku have announced that popular short-form video clips from Saturday Night Live, The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers are now available on Roku in the US and will appear regularly after airing on NBC. Clips from NBC Sports will be launching in the coming weeks.  Roku users […]

February 28, 2024

Pluto TV adds more NBCU FAST channels in US

NBCUniversal has announced new FAST content offerings featuring entertainment, news, sports and true crime programming from its television and streaming portfolio and the NBCU Global TV Distribution library launching on Pluto TV in the US Beginning immediately and rolling out through the month will be past seasons of popular reality series including The Real Housewives […]

February 6, 2024