Michael Bologna has joined data-powered CTV ad experience firm BrightLine in the new position of Chief Accelerator, it was announced today by co-founders Jacqueline Corbelli and Rob Aksman. Embedded with major media clients such as Disney, NBCU, Discovery Networks, Fox, and Seven West Media in Australia, BrightLine delivers connected TV ad experiences for 72 of […]
Beyond Rights has closed two pan-territory deals in Latin America – one with NBCUniversal, the other with Discovery. NBCUniversal Latin America has acquired 129 hours of true crime content, featuring the titles Confessions of a Serial Killer, Murder Made Me Famous, Fatal Vows and Inside Crime. The Discovery Latin America package totals 93 hours with […]
NBCUniversal has announced two new additions to Peacock’s executive leadership team, naming Shannon Willett as Chief Marketing Officer (CMO) and Brian Henderson as Executive Vice President, Programming. Both newly established roles report to Peacock President Kelly Campbell. “We are thrilled to welcome Shannon and Brian, two exceptional leaders that will play vital roles in making […]
Electric Entertainment, the LA-based production, distribution and post-production company, has announced a multi-territory deal with NBCUniversal International Networks & Direct-To-Consumer (NBCUIN & DTC) for its SYFY US original television series The Ark. The territories include SYFY in France, Spain and Portugal and SCIFI in the Balkans and Poland. In addition, NBCUIN & DTC has also […]
A Parks Associates report, Data-Based Decision Making for Video Services, finds 36 per cent of OTT subscribers, roughly 32 million US households, are ‘service hoppers’ – defined as OTT subscribers who switched between services and resubscribed to services multiple times in the previous twelve months. The report details the challenges in OTT subscriber acquisition and retention […]
Peacock, NBCUniversal’s streaming service, has joined the American Airlines inflight entertainment roster. Launching immediately, with a dedicated Peacock branded channel, the exclusive partnership features complimentary inflight access to the streamer’s catalogue of select Original content, with shows including Bel-Air, Real Housewives Ultimate Girls Trip, Girls5eva and more Customers can access Peacock’s channel via seatback devices, […]
The US Soccer Foundation has named NBCUniversal Telemundo Enterprises as the organisation’s first official and exclusive Spanish-language media partner. Through this partnership, Telemundo joins the Foundation in its efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth programme, […]
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]
NBCUniversal, the global media and technology company, has announced that dentsu international, the global marketing and advertising agency network, will become the first agency partner of NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform. The partnership will enable utilisation […]
NBCUniversal has announced that Omnicom Media Group (OMG), the media services division of Omnicom Group, will be the first agency to integrate with the NBCU Audience Insights Hub, the company’s proprietary data clean room environment that unlocks data interoperability between NBCUniversal and its partners. By integrating with the Audience Insights Hub, OMG will be able […]