The National Basketball Association (NBA) and Revolut, the financial superapp with more than 45 million customers worldwide, have announced a multiyear extension of their existing collaboration that makes Revolut an associate partner of The NBA Paris Games 2025 presented by Tissot, which will feature the Indiana Pacers and the San Antonio Spurs playing two regular-season […]
The NBA has debuted its 2024-25 season tip-off brand campaign, The Tip-Off, which is now streaming across all @NBA social platforms and on the NBA App. In the spot, two-time NBA champion and six-time NBA All-Star Kawhi Leonard and two-time NBA All-Star Anthony Edwards are joined in the center circle by three-time NBA All-Star Bam Adebayo, five-time NBA All-Star Luka Dončić, […]
Relo Metrics, a player in sponsorship analytics, has announced the release of its complete Relo Census dataset on Snowflake Marketplace. This transformative offering enables brands, agencies, teams, leagues, and media companies to leverage Relo’s comprehensive sports sponsorship data across various applications and analytics environments in the cloud, providing unprecedented flexibility and insights outside of the […]
beIN Media Group, the sports and entertainment group, and the NBA have extended their broadcast and digital partnership for the 2024-25 season that will see beIN Sports, the group’s flagship sports channels, continue to air more than 400 live NBA games exclusively across the Middle East and North Africa (MENA). The renewal builds on beIN […]
Netflix has announced its newest sports series, Starting 5, set to premiere on October 9th. The 10-part series, provides an intense, behind-the-scenes look at the 2023-24 NBA season through the eyes of five of the league’s biggest players – Jimmy Butler (Miami Heat), Anthony Edwards (Minnesota Timberwolves), LeBron James (Los Angeles Lakers), Domantas Sabonis (Sacramento […]
Artificial intelligence and various AI-powered tools and applications are helping redefine the live and on-demand broadcasting experience for sports fans worldwide. Here is a closer look at how broadcasters have used AI to enhance their visual effects (VFX) and make their shows more engaging and immersive. How are AI technologies helping to redefine the fan […]
The National Basketball Association (NBA) has confirmed the renewal of its partnership with The Walt Disney Company and well as revealing new agreements with NBCUniversal (NBCU) and Amazon under which ABC/ESPN, NBC/Peacock and Prime Video will telecast NBA games beginning with the 2025-26 season and running through the 2035-36 season. The NBA App will be […]
2K has announced that five-time NBA All-Star Boston Celtics Forward and reigning NBA Champion Jayson Tatum will be the cover athlete for the NBA 2K25 Standard Edition. Tatum will be featured alongside the back-to-back WNBA Champion, two-time WNBA MVP and six-time WNBA All-Star Las Vegas Aces Forward, A’ja Wilson as dual cover athletes for the […]
Nielsen’s May 2024 report of The Gauge revealed a potent Convergent TV win for Young Sheldon, with 6 billion viewing minutes for the month across broadcast, cable and streaming in the US. After seven seasons on CBS, Young Sheldon concluded its strong run in a series finale which drew 11.74 million viewers (L+7). The sitcom […]
The NBA Playoffs are coming to a conclusion, with the winners of the Eastern and Western Conference Finals, Boston Celtics and Dallas Maveriks, heading to the NBA Finals. The meeting of the pair means that the NBA will crown a different champion for the sixth consecutive season. Basketball fans in the UK can catch all […]