This season, NBA viewership on ESPN platforms in the US is up five per cent from the same time last year, according to Nielsen. Through 34 games, NBA games on ESPN platforms are averaging 1,959,000 viewers. Audience gains were driven by the five games on Christmas, which was ESPN’s most-watched NBA Christmas since 2019. An […]
This festive season, UK sports fans are in for a double dose of excitement. While Boxing Day football matches are a cherished tradition, the NBA brings the action a day earlier with a solid slate of Christmas Day games. The 77th NBA Christmas Games comprises of five match-ups… 17:00 GMT – San Antonio Spurs @ […]
The NBA has announced a new interactive celebrity game – NBA Paris Jam presented by Revolut – that will be held on January 24th, in conjunction with The NBA Paris Games 2025 presented by Tissot, which will feature the Indiana Pacers and the San Antonio Spurs playing two regular-season games at the Accor Arena on […]
The NBA and Warner Bros Discovery (WBD) have reached an agreement that will extend their long-standing media partnership an additional 11 years. Per the terms of the agreement, the NBA and WBD will expand their business partnership including several components that will promote NBA content and accelerate the growth and reach of TNT Sports and […]
The National Basketball Association (NBA) has named George Aivazoglou as Managing Director of NBA Europe and Middle East (EME). Aivazoglou, who was most recently interim Managing Director of NBA EME after serving as Head of Fan Engagement and Direct-to-Consumer for NBA EME since June 2020, will continue to be based in the league’s London office […]
The National Basketball Association (NBA) and Foot Locker Europe have announced a multiyear expansion of their existing collaboration that sees the global footwear and apparel retailer continue as an official marketing partner of the NBA in Europe. Foot Locker will also serve as an associate partner of The NBA Paris Games 2025 presented by Tissot, […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 million (€104.7m) in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike, AT&T and Michelob Ultra, benefited significantly from soaring social media […]
With the 2024-25 NBA season upon us, Meta Quest will continue to deliver all-access to courtside seats from virtually anywhere. The partnership with the NBA, now in its fourth consecutive year, will feature 52 immersive games in 180-degree VR in Xtadium and NBA Arena in Meta Horizon Worlds. In addition to 52 live games, users […]
The National Basketball Association (NBA) and Sport 24, the 24/7 live sports channel for the international airline and cruise line industries, have announced a multiyear extension of their existing agreement that will see Sport 24 broadcast more than 125 live NBA games each season to passengers on select airline carriers and cruise lines. As part […]
The NBA has rolled out new features – available globally – on the NBA App in preperation for for the 2024-25 season, which tips off on October 22nd. The new elements are highlighted by multiview now available on connected devices, which gives fans the option to watch up to four games simultaneously on NBA League […]