Advanced Television

NBA

Netflix announces NBA series Starting 5

Netflix has announced its newest sports series, Starting 5, set to premiere on October 9th. The 10-part series, provides an intense, behind-the-scenes look at the 2023-24 NBA season through the eyes of five of the league’s biggest players – Jimmy Butler (Miami Heat), Anthony Edwards (Minnesota Timberwolves), LeBron James (Los Angeles Lakers), Domantas Sabonis (Sacramento […]

September 27, 2024By Nik Roseveare

How live sports broadcasting is making experiences more immersive for fans

Artificial intelligence and various AI-powered tools and applications are helping redefine the live and on-demand broadcasting experience for sports fans worldwide. Here is a closer look at how broadcasters have used AI to enhance their visual effects (VFX) and make their shows more engaging and immersive. How are AI technologies helping to redefine the fan […]

August 8, 2024

NBA scores Disney, NBCU, Amazon deals

The National Basketball Association (NBA) has confirmed the renewal of its partnership with The Walt Disney Company and well as revealing new agreements with NBCUniversal (NBCU) and Amazon under which ABC/ESPN, NBC/Peacock and Prime Video will telecast NBA games beginning with the 2025-26 season and running through the 2035-36 season. The NBA App will be […]

July 25, 2024

NBA 2K25 announces first dual NBA and WNBA cover athletes

2K has announced that five-time NBA All-Star Boston Celtics Forward and reigning NBA Champion Jayson Tatum will be the cover athlete for the NBA 2K25 Standard Edition. Tatum will be featured alongside the back-to-back WNBA Champion, two-time WNBA MVP and six-time WNBA All-Star Las Vegas Aces Forward, A’ja Wilson as dual cover athletes for the […]

July 11, 2024

Data: 6bn US viewing minutes for Young Sheldon in May

Nielsen’s May 2024 report of The Gauge revealed a potent Convergent TV win for Young Sheldon, with 6 billion viewing minutes for the month across broadcast, cable and streaming in the US. After seven seasons on CBS, Young Sheldon concluded its strong run in a series finale which drew 11.74 million viewers (L+7). The sitcom […]

June 19, 2024

NBA Finals on BBC, TNT Sports

The NBA Playoffs are coming to a conclusion, with the winners of the Eastern and Western Conference Finals, Boston Celtics and Dallas Maveriks, heading to the NBA Finals. The meeting of the pair means that the NBA will crown a different champion for the sixth consecutive season.  Basketball fans in the UK can catch all […]

June 4, 2024By Nik Roseveare

Report: Netflix pipeline leads to consecutive quarters of share growth

Two years after small subscriber losses disappeared an eventual $200 billion in shareholder value, Netflix has almost fully recovered its peak share price, and kicks off the latest round of media and entertainment earnings with the wind at its back reports Parrot Analytics When analysing key metrics such as subscribers, profitability, and audience demand, it’s […]

April 18, 2024

Data: March Madness women’s final viewing surpasses men’s

The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]

April 12, 2024

London NBA store relocates to Oxford Street

The National Basketball Association (NBA) and Lids, a Fanatics company and specialist in licensed sports merchandise, has announced that the NBA Store in London has relocated from its original location at Foubert’s Place in London’s Soho district to a larger location on the capital’s iconic Oxford Street. The new flagship store, located at 267-269 Oxford […]

April 12, 2024

TNT Sports signs WNBA deal

TNT Sports and the Women’s National Basketball Association (WNBA) have announced a multi-year deal to air WNBA games in the UK and Ireland. Fans will be able to watch at least 16 regular-season WNBA games each season live and on-demand via TNT Sports and discovery+ as the 12 teams battle it out for the WNBA […]

April 9, 2024