LoopMe, a brand-focused mobile advertising platform, has announced Mayfair Equity Partners, a tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million (€87.3m) for full year 2021, having achieved revenue growth of c.50 per cent p.a. over the past three years, with the majority of revenues […]
Mobile continues to dominate as consumers spent a record 3.8 trillion hours on mobile in 2021, according to mobile data and analytics company App Annie’s State of Mobile 2022 report. “Mobile is the Greatest of All Time and the go-to device of the future,” asserts Theodore Krantz, Chief Executive Officer. “The big screen is slowly dying […]
Consumers average more than 90 minutes of smartphone gaming and approximately 7 separate gaming sessions per day, according to Global Wireless Solutions’ (GWS) State of Mobile Gaming in 2021. But heavy gaming app usage across all ages and genders isn’t translating to a significant financial investment, as more than half (55 per cent) of mobile […]
Research from UK multiplay telco Virgin Media O2 has revealed that the majority (70 per cent) of house-hunters would be prepared to walk away from their preferred home, or not make an offer at all, if its mobile connectivity isn’t up to scratch. Good broadband connectivity is also crucial, with 35 per cent of Brits […]
Findings from research firm Parks Associates suggest that between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40 per cent of US broadband households receiving a standalone service. In 2020, over seven million households dropped their pay-TV services. Traditional pay TV — television services […]
Research from human-centric programmatic advertising specialist Sharethrough on video consumption behaviours reveals the impact mobile feeds have had on watching videos on mute, even on TV. “In our continuing effort at Sharethrough to build human-centric programmatic
Modern Times Group (MTG) has announced the acquisition of 100 per cent of PlaySimple, a mobile word games developer from India. PlaySimple is a rapidly growing, profitable business and one of the global leaders in the attractive mobile word games genre. The up-front consideration amounts to approximately SEK 3,090 million(€304m) on a cash and debt […]
The EU has ruled that UK data protection standards are “adequate” in a decision that means data can continue to flow between the UK and the EU. But Brussels has warned UK government against weakening standards. A failure to recognise UK standards would have meant chaos in many industries including media and online advertising. The […]
Findings from the Video Benchmarks Report from TV and video advertising asset management solution provider Extreme Reach (ER) indicate that broken out by platform, CTV far and away takes the lead among aggregator and premium publisher impressions in Q1. The report, covering data from Q1 2021, includes ad performance data for impressions served from its […]
The average UK adult will spend nearly £1 million (€1.12m) in bills over their lifetime – and now spends more on tech, such as TV subscriptions, mobile phone contracts and music streaming services, than they do on utilities, according to a study conducted by multiplay telco O2 to celebrate the anniversary of its flexible custom […]