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EU OKs UK data rules

The EU has ruled that UK data protection standards are “adequate” in a decision that means data can continue to flow between the UK and the EU. But Brussels has warned UK government against weakening standards. A failure to recognise UK standards would have meant chaos in many industries including media and online advertising. The […]

June 28, 2021

Report: CTV’s share of ad impressions grows

Findings from the Video Benchmarks Report from TV and video advertising asset management solution provider Extreme Reach (ER) indicate that broken out by platform, CTV far and away takes the lead among aggregator and premium publisher impressions in Q1. The report, covering data from Q1 2021, includes ad performance data for impressions served from its […]

May 18, 2021

Study: Brits spend more on tech than utilities

The average UK adult will spend nearly £1 million (€1.12m) in bills over their lifetime – and now spends more on tech, such as TV subscriptions, mobile phone contracts and music streaming services, than they do on utilities, according to a study conducted by multiplay telco O2 to celebrate the anniversary of its flexible custom […]

September 4, 2020