Research from human-centric programmatic advertising specialist Sharethrough on video consumption behaviours reveals the impact mobile feeds have had on watching videos on mute, even on TV. “In our continuing effort at Sharethrough to build human-centric programmatic

Modern Times Group (MTG) has announced the acquisition of 100 per cent of PlaySimple, a mobile word games developer from India. PlaySimple is a rapidly growing, profitable business and one of the global leaders in the attractive mobile word games genre. The up-front consideration amounts to approximately SEK 3,090 million(€304m) on a cash and debt […]

The EU has ruled that UK data protection standards are “adequate” in a decision that means data can continue to flow between the UK and the EU. But Brussels has warned UK government against weakening standards. A failure to recognise UK standards would have meant chaos in many industries including media and online advertising. The […]

Findings from the Video Benchmarks Report from TV and video advertising asset management solution provider Extreme Reach (ER) indicate that broken out by platform, CTV far and away takes the lead among aggregator and premium publisher impressions in Q1. The report, covering data from Q1 2021, includes ad performance data for impressions served from its […]

The average UK adult will spend nearly £1 million (€1.12m) in bills over their lifetime – and now spends more on tech, such as TV subscriptions, mobile phone contracts and music streaming services, than they do on utilities, according to a study conducted by multiplay telco O2 to celebrate the anniversary of its flexible custom […]