Survey: Younger fans, innovation fueling Middle East’s sports growth
Strong interest among younger fans and innovative, new investment vehicles are spurring growth in sports in the Middle East, according to new analysis from Altman Solon’s Global Sports Survey. Interest in sports has jumped among 16-24-year-olds, from 27 per cent in 2021 to 36 per cent in 2024, and now Generation Z Middle Eastern sports […]