Tigo Business, a unit of Millicom dedicated to business customers, has announced the first Cloud Center of Excellence (CCoE) in the Central American region in collaboration with Microsoft. The new CCoE will accelerate cloud adoption across hybrid or cloud-native solutions, as well as innovation and migration efforts, lower the overall cost of digital transformation, and […]
Microsoft Corp has confirmed it will buy Call of Duty videogame maker, Activision Blizzard, for $68.7 billion (€60.4bn) in cash, making the Xbox manufacturer the third-largest gaming company by revenue. Microsoft’s offer is a premium of 45 per cent to Activision share price last week. Shares of Activision were up nearly 38 per cent at […]
LoopMe, a brand-focused mobile advertising platform, has announced Mayfair Equity Partners, a tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million (€87.3m) for full year 2021, having achieved revenue growth of c.50 per cent p.a. over the past three years, with the majority of revenues […]
Video game convention E3 will not be held as an in-person event in LA in June 2022, for the third year in a row. The decision was due to health risks surrounding Covid-19 and the “safety of exhibitors and attendees”, said organisers the Entertainment Software Association (ESA) Last year the event was held digitally with […]
As it continues its asset disposal, AT&T has agreed to sell its global programmatic advertising marketplace, Xandr, to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft, with Xandr, says […]
Sky Media has partnered with Xbox, giving Sky Sports’ viewers the inside scoop on Halo Infinite – Xbox’s latest addition to the iconic gaming franchise. The first episode of a two-part branded content series is available now on Sky Sports’ social platforms, where West Ham United’s Michail Antonio and Crystal Palace’s Wilfried Zaha go up […]
As TV investments surpass pre-pandemic levels around the world, international data shows how both direct-to-consumer (DTC) brands and online giants are increasingly embracing TV to get their message across. The Global TV Group, the grouping of TV companies and sales houses’ trade bodies in Europe, the US, Canada, Australia and Latin America, has released a […]
Drilling down into Microsoft’s record results (overall net income of $20.5 billion, up 48 per cent) and looking at its gaming division reveals the software company delivered a very solid July to September quarter. Gaming revenues were up 16 per cent with its hardware division sales sustained (+166 per cent year-on-year) driven by strong demand […]
Media analysts from investment bank Berenberg, ahead of a major Video Gaming Conference they are hosting in November, say that the video game market has pulled back sharply in recent weeks, with the average share in their coverage down 13 per cent in the last month and c20 per cent in the year-to-date. The bank […]
BritBox, the SVoD service from the BBC and ITV that gives access to a library of British content, is now available to Xbox users in the UK. The BritBox app is available via the Xbox Microsoft Store on the Xbox One and Xbox Series X models. BritBox offers subscribers a collection of British box sets […]