Mediapro has announced the launch of an Artificial Intelligence and Synthetic Media Laboratory in collaboration with Microsoft. Both companies will share their technological and business knowhow in order to develop vital solutions for the audiovisual industry. Mediapro says this collaboration will allow it to respond to market opportunities and needs with technological innovation and in-depth […]

TeamViewer has announced a strategic partnership with AR startup Almer. This news comes on the heels of Apple’s entry into the AR market with the launch of their Vision Pro headset in February. The Almer Arc headset enables collaboration with remote individuals as if they were physically present and augmentation of the wearer’s environment with […]

Paramount+ has announced a partnership with Microsoft to bring Paramount+ to Xbox One and Xbox Series X/S across several international markets. Xbox owners in the UK, Australia, Austria, Canada, France, Germany, Ireland, Italy, Latin America (including Brazil) and Switzerland can now access the SVoD service  via their Xbox consoles to stream a catalgoue of blockbuster […]

Netflix has hailed the success of its ad-supported plan, which launched 12 months ago. In a blog post, Amy Reinhard President of Advertising at Netflix, said: “We have built an incredible foundation, focusing on areas advertisers told us matter most, all while delivering unmissable entertainment at an unbeatable value. As we continue to build and […]

The new deal for Microsoft to buy Activision without cloud gaming rights has been cleared by the UK’s Competition and Markets Authority (CMA) after the regulator concluded it would preserve competitive prices and better services. In August 2023, Microsoft made a concession that would see Ubisoft, instead of Microsoft, buy Activision’s cloud gaming rights. This […]

Xsolla, a video game commerce company, has announced its strategic acquisition of Lightstream, Rainmaker, and API.stream from Videndum, the parent company. These innovative sets of tools are designed to revolutionise the landscape of content creation and distribution. Xsolla says this acquisition underscores its recognition of the value creators bring to the gaming ecosystem and is […]

The sale of Activision’s cloud gaming rights to Ubisoft substantially addresses previous concerns and opens the door to Microsoft’s acquisition of the games maker being cleared, according to the UK’s Competition and Markets Authority (CMA). While the CMA has identified limited residual concerns with the new deal, Microsoft has put forward remedies which the CMA […]

Viaccess-Orca (VO), a specialist in providing OTT and TV platforms, content protection, and advanced data solutions, is collaborating with Microsoft on new advancements in generative AI. At IBC, VO is showcasing how it is harnessing the latest innovations in large language models (LLM) through integration with LLMs on Microsoft Azure including Azure OpenAI Service to […]

Research reveals a third (33 per cent) of committed gamers across seven global markets have already used a cloud gaming service, alongside 10 per cent of casual gamers. The majority (82 per cent) of those who have tried cloud gaming are likely to use it again and the current uptake of cloud gaming services is […]