UK supermarket chain Sainsbury’s has decisively taken the top spot in omnichannel advertising platform Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and Lego broke into the top ten for the first time. Using artificial intelligence to analyse millions of engagements with public social media posts across Facebook and Twitter, Mediaocean has analysed […]

Mediaocean, a specialist system of record for the advertising world, and data science and marketing technology company 4C have struck a deal whereby Mediaocean will acquire 4C. Infusing 4C’s intelligence and optimisation into Mediaocean’s foundational platform for end-to-end media management will establish a modern system of record for omnichannel advertising, it says. “The COVID crisis […]