Advanced Television

MAX

Spain: Max on all platforms

Max, the successor to HBO Max, is available through all the major telcos in Spain: Movistar, Vodafone, Orange as well as cable companies Euskaltel, R and Telecable. All operators are now promoting the service with different optios in their packages. Movistar is offering Max in six different packages from €16 to €36 a month Ficción […]

May 23, 2024From David Del Valle in Madrid

France: Canal+ launches TV+ streaming offer

Canal+ Group has announced the launch of a €2 per month streaming offering in France called TV+. Coming just a few weeks after the arrival of the TF1+ and M6+ streaming platforms in the country, the French pay-TV broadcaster is bringing all its live TV and replay offering into a single destination, along with a […]

May 22, 2024From Pascale Paoli-Lebailly in Paris

Max begins European rollout

Warner Bros Discovery’s (WBD) Max, streaming service is now officially live in 20 countries across the Nordics, Iberia, and Central and Eastern Europe. The countries include Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, Norway, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden. Max offers subscribers an […]

May 21, 2024

Kidazzle named master toy licensee for Lion Forge’s IYANU

Kidazzle, a new toy company founded by industry veterans Steve Rosenthal, Don Robbins, and Jeff Jones, has launched with the acquisition as master toy licensee for Iyanu, Lion Forge Entertainment’s highly anticipated superhero animated series set to premiere on Cartoon Network and Max. “Iyanu” is an adaptation of Dark Horse Comics/YouNeek Studios’ popular graphic novel […]

May 21, 2024

Magnolia unscripted slate coming to Max

Debuting this autumn, Magnolia Network will launch its new family-friendly unscripted content slate created for Max. From large-scale competitions to out-of-the-box social experiments, this content initiative for Max will be produced specifically for the whole household to watch together. Executive produced by Chip and Joanna Gaines, the new series set to premiere this autumn on […]

May 17, 2024

HBO & Max doc NASTY arrives on Max

The original bad boy of tennis, Romanian player Ilie Năstase is the subject of NASTY, a new documentary that chronicles his life and outstanding career of achievements. The co-production for Max between HBO Documentaries Europe and Romanian Libra Films, will be released in 23 territories in the week of the Max streaming platform’s launch across […]

May 15, 2024

Max kicks off European marketing campaign

Max, Warner Bros Discovery’s (WBD) enhanced streaming service, has unveiled its European launch marketing campaign ahead of its launch in its first European countries on May 21st. Through the campaign, consumers across 20 countries in the Nordics, Iberia and Central and Eastern Europe will get a first look and feel of the Max brand and […]

May 14, 2024

WBD appoints Once Upon a Time, BigSmall agencies for Max

Warner Bros Discovery (WBD) has appointed entertainment creative advertising and marketing specialist, Once Upon a Time, and brand consultancy and creative agency, BigSmall, to handle the launch of Max, its enhanced streaming service. Max will launch in the first European countries beginning May 21st. Max brings together HBO Max’s programming, Discovery’s real-life entertainment and all […]

May 10, 2024

WBD nears 100m streaming subs

Warner Bros Discovery (WBD) has reported results for the quarter ended March 31st. Q1 total revenues were $9.95 billion (€9.27bn). Revenues decreased 7 per cent ex-FX compared to the prior year quarter. Global streaming subscribers were at 99.6 million at the end of Q1, up 2 million on Q4. David Zaslav, President and Chief Executive […]

May 9, 2024

Research: Prime Video leads SVoD ad tiers in US

Findings from Hub Entertainment Research provide the strongest evidence yet that the majority of consumers will opt for lower cost ad-supported video services over higher priced premium ad-free offerings. Hub’s quarterly TV Churn Tracker is an examination into which platforms viewers in the US are adding or dropping and why. Key findings from Q1 2024 […]

May 7, 2024