ITV1’s coverage of England vs Wales at the Women’s Euros on July 13th was watched by a peak of 4.6 million across all devices, giving ITV1 its biggest peak audience of the tournament so far. This is also ITV1’s highest peak audience since the final of Britain’s Got Talent in May. The match averaged 4.2 […]

ITV has agreed a new four-year record deal with The FA as they will continue to be the home of the Lionesses from 2025-2029. The deal will see the broadcaster air all of the England senior women’s teams qualifying fixtures for the FIFA Women’s World Cup 2027 and UEFA Women’s Euro 2029, as well as […]

The success of The Lionesses in the FIFA Women’s World Cup has resulted in a 254 per cent increase in addressable advertising audience in the past month, data from Quantcast reveals. The insight shows that 17.4 million addressable devices have engaged with the Women’s World Cup in the past two weeks. This highlights the rapid […]

The BBC has reported that 7.3 million viewers tuned in to watch England vs Australia on BBC One, as the Lionesses make their way to the FIFA Women’s World Cup Final. The game, which England won 3-1, was also streamed over 3.8 million times on iPlayer and BBC Sport Online. Following the victory, match highlights […]

The BBC has reported that 5.2 million watched its coverage of England’s Round of 16 fixture against Nigeria at the Women’s World Cup on BBC One August 7th. There were also 2.6 million streams across BBC iPlayer and BBC Sport Online, as England triumphed in a penalty shootout following a nil-nil draw. The match coverage, […]

Nearly three-quarters of British football fans (72 per cent) plan to watch the 2023 FIFA Women’s World Cup this summer, including 57 per cent who plan to watch England’s Lionesses. A survey of 1,000 UK football fans commissioned by Imagineear, a specialist in media and technology for visitor experiences, showed that 60 per cent of […]

With the Women’s Football World Cup set to kick off in Australia and New Zealand on July 20th, Kantar has looked at which consumer groups are most likely to follow the tournament. Kantar TGI data reveals nearly one in four British men plan to follow the Women’s World Cup; 24 per cent (6.3 million) say […]

With the new Premier League season now in full swing, research from Samsung Electronics UK has revealed the increasing difficulty that Premier League fans are facing when wanting to follow their team live in the stadium for this season, especially as teams raise the cost of tickets for their most loyal fans. Twenty-eight per cent […]

The heads of UK public service broadcasters (PSBs) BBC and ITV have written an open letter warning that so-called ‘Crown Jewel’ sporting events such as the Olympics and the football World Cup risk going behind a paywall unless the Government proceeds with new legislation, amid fears that proposed media legislation could be dropped by Prime […]

England’s historic win over Germany in the Women’s Euro 2022 final at a sold-out Wembley Stadium pulled in a peak TV audience of 17.4 million on BBC One, making it the most-watched women’s football game on UK television of all-time and the most-watched programme in 2022 so far. Across BBC iPlayer and BBC Sport website […]